Joshua vs Paul: A defining moment in evolution of sport entertainment Sport Business Tom Wild discusses how Joshua vs Paul shows sport can no longer be separated from the cultural forces that surround it. In a world where attention is fractured and loyalty is fluid, one of the most powerful tools available to help marketers cut through isn’t new at all – it’s culture. More specifically, it’s the [...]
AJ vs Paul: Netflix hosting amid WBD takeover a signal for sport Sport Business Netflix hosting Anthony Joshua’s showdown against Jake Paul this Friday, at the same time it moves closer to a possible takeover of Warner Bros Discovery, signals something bigger than a one-night spectacle. It shows live sport is changing fast. Netflix has experimented before. Last November it reported that 60m households watched Paul’s fight with Mike [...]
Supreme CBD: Celeb-backed brand rapped for third time by advertising watchdog Sport Business Supreme CBD, the brand founded by ex-boxer Anthony Fowler and endorsed by former Premier League footballers, has been forced to remove an advert for claiming its products could treat anxiety and depression. The Advertising Standards Authority upheld a complaint that an ad Fowler published on his Instagram account in May touted Supreme CBD as a [...]
Kingsley Ibeh: Let me fight Anthony Joshua in Nigeria October 20, 2025 The man who could next face Anthony Joshua in the ring has called for the bout to take place in Nigeria. Kingsley Ibeh is one of the fighters who could take on Joshua – a man he has described as his idol – next year, with Ghana and Nigeria seen as potential locations to host [...]
Dazn set to unveil subscription featuring all pay-per-view events October 16, 2025 Dazn will next month announce full details of its new premium subscription product which will include all pay-per-view events. The UK-based global sports streaming platform believes it will offer value for money to viewers who buy many of its PPV boxing shows while increasing viewership across those top-tier events, which number around 15 annually. “We [...]
Riyadh Season like Saudi Arabia’s Disneyland as darts joins roster October 6, 2025 Riyadh Season’s expansion to encompass more sports and cultural events – including, for the first time, darts – has seen it likened to “Saudi Arabia’s Disneyland”. A new deal with multi-sport promotion giants Matchroom will see the Saudi Masters Darts join the likes of boxing and snooker on the Arabian peninsula. Furthermore, Riyadh Season – [...]
Ricky Hatton: Lord Mayor’s City boxing gala postponed after star’s death September 18, 2025 Next month’s boxing gala in which Ricky Hatton was due to receive the Freedom of the City of London has been postponed following the much-loved British fighter’s death. Former world welterweight champion Hatton was found dead at home in his native Manchester on Sunday, aged 46. Police said there were no suspicious circumstances. Hatton, fellow [...]
Netflix reveals Crawford-Canelo drew fewer viewers than Taylor-Serrano September 16, 2025 Netflix says 41.4m viewers watched Terence Crawford beat Canelo Alvarez at the weekend, a smaller audience than the streamer pulled for a Katie Taylor fight last year. Underdog Crawford’s unanimous points victory over Canelo, for the undisputed super middleweight title, drew an estimated average minute audience of 36.6m watching live, rising to 41.4m when accounting [...]
Mike Tyson v Floyd Mayweather to ‘give boxing fans what they want’ September 5, 2025 The trend of big-name but ill-matched money-spinning exhibition boxing fights is set to continue after Mike Tyson and Floyd Mayweather Jr agreed to face off next year. It comes after 59-year-old Tyson’s bout with 28-year-old YouTuber Jake Paul last year became the most-streamed live sports event ever, drawing 65m concurrent views on Netflix. No broadcaster, [...]
Tennis and athletics rank top for value for money, according to Brits August 26, 2025 Tennis and athletics have come out on top as sports Brits think are the best value for money, City AM can reveal. Exclusive research by Ipsos shows that of those who attended sport in the last 12 months, fans of tennis felt they got the best bang for their buck. Over three quarters of the [...]