Tyson v Bruno: How UK’s first pay-per-view fight shaped next 30 years March 16, 2026 One day in early 1996 at Sky’s Athena Court headquarters in Osterley a group of people made a decision that would change the sporting landscape across the United Kingdom forever. Thirty years ago this week the second fight between Frank Bruno and Mike Tyson had been billed for 16 March 1996, and it was chosen [...]
Conor Benn switch to Dana White’s Zuffa branded ‘outrageous’ by Hearn February 23, 2026 Matchroom president Barry Hearn has called Conor Benn’s defection to Dana White’s Zuffa Boxing stable “horrible” and “outrageous”. Benn announced his shock departure from Matchroom, which had promoted him throughout his 10-year professional career, on Friday. The move saw the son of former two-division world champion become the biggest signing yet for Zuffa Boxing, the [...]
Tyson Fury’s comeback fight will be broadcast on Netflix January 28, 2026 Netflix will broadcast its first ever live event from the United Kingdom when Tyson Fury exits retirement to take on Arslanbek Makhmudov. The card has been scheduled for 11 April with the location as yet unknown, but the bout has been agreed in conjunction with boxing’s latest tycoon Turki Alalshikh and his magazine, The Ring. [...]
Live sport credited for Netflix subscriber surge as sign-ups hit 325m January 21, 2026 Netflix has credited its investment in live sport for a surge in sign-ups as quarterly revenue rose to beyond $12bn. Results for Q4 saw income rise by nearly 30 per cent $2.4bn while subscriber numbers jumped to 325m. Netflix was the exclusive global broadcaster of the bout between influencer Jake Paul and former world heavyweight [...]
Fury promoters Queensberry see profits rise after Dubois vs Joshua bout December 30, 2025 Tyson Fury promoters Queensberry turned a profit of over £11m in their latest accounts after the Frank Warren-founded firm saw over 90,000 pack Wembley Stadium for the fight between Daniel Dubois and Anthony Joshua. Accounts for the year ending 31 March 2025, filed on Companies House, show profits at Queensberry Promotions Limited rose from just [...]
Joshua vs Paul: A defining moment in evolution of sport entertainment December 19, 2025 Tom Wild discusses how Joshua vs Paul shows sport can no longer be separated from the cultural forces that surround it. In a world where attention is fractured and loyalty is fluid, one of the most powerful tools available to help marketers cut through isn’t new at all – it’s culture. More specifically, it’s the [...]
AJ vs Paul: Netflix hosting amid WBD takeover a signal for sport December 18, 2025 Netflix hosting Anthony Joshua’s showdown against Jake Paul this Friday, at the same time it moves closer to a possible takeover of Warner Bros Discovery, signals something bigger than a one-night spectacle. It shows live sport is changing fast. Netflix has experimented before. Last November it reported that 60m households watched Paul’s fight with Mike [...]
Supreme CBD: Celeb-backed brand rapped for third time by advertising watchdog October 29, 2025 Supreme CBD, the brand founded by ex-boxer Anthony Fowler and endorsed by former Premier League footballers, has been forced to remove an advert for claiming its products could treat anxiety and depression. The Advertising Standards Authority upheld a complaint that an ad Fowler published on his Instagram account in May touted Supreme CBD as a [...]
Kingsley Ibeh: Let me fight Anthony Joshua in Nigeria October 20, 2025 The man who could next face Anthony Joshua in the ring has called for the bout to take place in Nigeria. Kingsley Ibeh is one of the fighters who could take on Joshua – a man he has described as his idol – next year, with Ghana and Nigeria seen as potential locations to host [...]
Dazn set to unveil subscription featuring all pay-per-view events October 16, 2025 Dazn will next month announce full details of its new premium subscription product which will include all pay-per-view events. The UK-based global sports streaming platform believes it will offer value for money to viewers who buy many of its PPV boxing shows while increasing viewership across those top-tier events, which number around 15 annually. “We [...]