That’s why mums go to adland: Retailers’ big media drive Business With an abundance of information about their customers at their fingertips, some of the UK’s largest retailers are looking and behaving increasingly like media agencies, writes Ali Lyon Having a baby tends to be a highly personal journey. Conscious of the all-important three-month miscarriage cut-off, many wannabe parents will, quite understandably, think painstakingly about who [...]
The Debate: Should brands like Heineken be able to alter Tube signs? Opinion Heineken's temporary takeover of the Bakerloo line has got Londoners riled up. We get two experts to debate the pros and cons.
In defence of the junk food advert ban (from a marketer) Opinion Many agencies have pushed back against the junk food advert ban, but Ogilvy UK's Amelia Torode says she welcomes the legislation.
How Formula 1 is reengineering car branding December 14, 2025 It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
Substack implements native advertising following $1.1bn valuation December 11, 2025 Substack, the historically anti-advertising newsletter platform, has announced it will pilot an advertising programme following its latest funding round. Substack was founded with the goal of providing an alternative to online advertising as a monetisation model for writers and creators. It was founded in 2017 as a website where people can write and subscribe to [...]
Christmas adverts 2025 reviewed… Part 2 December 3, 2025 To see part one of our Christmas adverts review click here Are you starting to feel Christmassy yet? It tried it’s damndest to snow last week didn’t it? And what with the lights getting switched on all over town ‘the season’ is increasingly hard to avoid. To be honest I gave in this week, and had [...]
Valentino proves AI has no place in advertising December 2, 2025 Italian fashion house Valentino has received mounting backlash after posting a series of AI-generated adverts on Instagram. What was billed as a ‘digital creative project’ instead set off a minor revolt in its comments section, where followers lined up to dub the visuals as “cheap”, “tacky”, “lazy”, and perhaps the most cutting barb for a [...]
Advertising giants’ share prices tumble as Big Tech swallows up ad spend November 24, 2025 The scale of the difficulties facing the advertising market was laid bare on Monday after two London-listed industry titans saw their share prices plummet after they slashed profit and sales expectations. M&C Saatchi’s share price tumbled a staggering 11.9 per cent to 111p, with shares down 36.9 per cent this year to date, while shares [...]
WPP shares jump as embattled advertiser draws takeover interest November 17, 2025 Shares in advertising giant WPP soared as markets opened on Monday following reports the firm was the subject of takeover interest. The FTSE 100 group is said to be in the centre of deals chatter with interest from French rival Havas, as well as private equity firms Apollo and KKR. WPP soared ten per cent [...]
Should Robert Peston really be making adverts for Google? October 30, 2025 “I was struck by some analysis that Google has done that shows that the adoption of artificial intelligence can increase productivity by around 20 per cent,” ITV political editor Robert Peston says. If you weren’t paying close enough attention, you’d be forgiven for missing that Peston’s remarks form part of a new advertising campaign he [...]