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      Why OpenAI and Anthropic are really fighting about ads

      Sam Altman speaking at a tech conference, emphasizing AI innovation and potential, wearing a suit and gesturing passionately.

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Advertising

  • Easyjet rebuked over ‘misleading’ £5.99 cabin bag deal

    Aviation

    Easyjet has been warned by the advertising watchdog over a “misleading” tab on its website which suggested that passengers could get a large cabin bag ‘from £5.99’.  The Advertising Standards Agency (ASA) said it had not seen “sufficient evidence” that it was possible to book large cabin bags at this price across a range of [...]

    EasyJet cabin interior showcasing seating arrangement and overhead compartments during a flight.
  • Wealth app Chip raises £17m as Channel 4 backs TV push

    Media

    Channel 4 Ventures has invested in UK wealth app Chip as part of a £17m funding round, marking the company’s first institutional backing and funding a major TV advertising campaign, City AM can reveal. The round values Chip at £208m and combines £6m of media-for-equity from Channel 4 Ventures, with £11m raised from more than 9,000 retail investors [...]

    Breaking news event unfolds, capturing attention of a gathered crowd in a bustling urban setting against a backdrop of sky...
  • S4 Capital shares surge as profit guidance improves

    Business

    Digital advertising company S4 Capital shares jumped in early morning trading after reporting that activity during the final quarter was ahead of its revised guidance. Shares surged 40.6 per cent to 27.2 pence as the company defied the challenging backdrop for advertising groups, but reported a fall in revenue. The company anticipates full year net [...]

    Two business women talking about sales in office at desk with laptop (Photo: Unsplash)
  • UK businesses should prepare for ChatGPT ads now

    January 20, 2026

    ChatGPT ads have not reached the UK yet, but your business should act like they have, writes Paul Armstrong.

  • That’s why mums go to adland: Retailers’ big media drive

    January 15, 2026

    With an abundance of information about their customers at their fingertips, some of the UK’s largest retailers are looking and behaving increasingly like media agencies, writes Ali Lyon Having a baby tends to be a highly personal journey. Conscious of the all-important three-month miscarriage cut-off, many wannabe parents will, quite understandably, think painstakingly about who [...]

  • The Debate: Should brands like Heineken be able to alter Tube signs?

    January 14, 2026

    Heineken's temporary takeover of the Bakerloo line has got Londoners riled up. We get two experts to debate the pros and cons.

  • In defence of the junk food advert ban (from a marketer)

    January 7, 2026

    Many agencies have pushed back against the junk food advert ban, but Ogilvy UK's Amelia Torode says she welcomes the legislation.

  • How Formula 1 is reengineering car branding 

    December 14, 2025

    It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]

  • Substack implements native advertising following $1.1bn valuation

    December 11, 2025

    Substack, the historically anti-advertising newsletter platform, has announced it will pilot an advertising programme following its latest funding round.  Substack was founded with the goal of providing an alternative to online advertising as a monetisation model for writers and creators. It was founded in 2017 as a website where people can write and subscribe to [...]

  • Christmas adverts 2025 reviewed… Part 2

    December 3, 2025

    To see part one of our Christmas adverts review click here Are you starting to feel Christmassy yet? It tried it’s damndest to snow last week didn’t it? And what with the lights getting switched on all over town ‘the season’ is increasingly hard to avoid. To be honest I gave in this week, and had [...]

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