S4 Capital shares surge as profit guidance improves January 26, 2026 Digital advertising company S4 Capital shares jumped in early morning trading after reporting that activity during the final quarter was ahead of its revised guidance. Shares surged 40.6 per cent to 27.2 pence as the company defied the challenging backdrop for advertising groups, but reported a fall in revenue. The company anticipates full year net [...]
UK businesses should prepare for ChatGPT ads now January 20, 2026 ChatGPT ads have not reached the UK yet, but your business should act like they have, writes Paul Armstrong.
That’s why mums go to adland: Retailers’ big media drive January 15, 2026 With an abundance of information about their customers at their fingertips, some of the UK’s largest retailers are looking and behaving increasingly like media agencies, writes Ali Lyon Having a baby tends to be a highly personal journey. Conscious of the all-important three-month miscarriage cut-off, many wannabe parents will, quite understandably, think painstakingly about who [...]
The Debate: Should brands like Heineken be able to alter Tube signs? January 14, 2026 Heineken's temporary takeover of the Bakerloo line has got Londoners riled up. We get two experts to debate the pros and cons.
In defence of the junk food advert ban (from a marketer) January 7, 2026 Many agencies have pushed back against the junk food advert ban, but Ogilvy UK's Amelia Torode says she welcomes the legislation.
How Formula 1 is reengineering car branding December 14, 2025 It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
Substack implements native advertising following $1.1bn valuation December 11, 2025 Substack, the historically anti-advertising newsletter platform, has announced it will pilot an advertising programme following its latest funding round. Substack was founded with the goal of providing an alternative to online advertising as a monetisation model for writers and creators. It was founded in 2017 as a website where people can write and subscribe to [...]
Christmas adverts 2025 reviewed… Part 2 December 3, 2025 To see part one of our Christmas adverts review click here Are you starting to feel Christmassy yet? It tried it’s damndest to snow last week didn’t it? And what with the lights getting switched on all over town ‘the season’ is increasingly hard to avoid. To be honest I gave in this week, and had [...]
Valentino proves AI has no place in advertising December 2, 2025 Italian fashion house Valentino has received mounting backlash after posting a series of AI-generated adverts on Instagram. What was billed as a ‘digital creative project’ instead set off a minor revolt in its comments section, where followers lined up to dub the visuals as “cheap”, “tacky”, “lazy”, and perhaps the most cutting barb for a [...]
Advertising giants’ share prices tumble as Big Tech swallows up ad spend November 24, 2025 The scale of the difficulties facing the advertising market was laid bare on Monday after two London-listed industry titans saw their share prices plummet after they slashed profit and sales expectations. M&C Saatchi’s share price tumbled a staggering 11.9 per cent to 111p, with shares down 36.9 per cent this year to date, while shares [...]