Mic dropTo start, rather than spending large chunks of stage time introducing themselves and justifying why they have been asked to speak (after all, that is what the compere is for), they immerse the audience in their subject matter from the word go. Like Steve Jobs, Elon Musk, and Jeff Bezos, they don’t speak about their industry, they speak for it. And by doing so, position themselves and their companies as visionary and pioneering. This is a really smart way of building a brand, regardless of what stage the business is at, because it showcases both expertise and ambition. The other thing that you’ll notice is that their content will be as relevant in five years time as it is today. Attend a conference to speak about current trends, and it is out of date by the time you’ve crafted the talk. That’s not why they’re doing it though – they’re doing it because the public speaking landscape has completely changed.
The right mouthpieceIn 2006, a conference company called TED decided to upload its speakers’ talks to YouTube, and in doing so created the information age’s new currency – ideas. What’s really interesting, though, is the online growth of its community initiative, TEDx. It took them seven years to reach one billion views online, and just a year to double it.
Entrepreneurs realised that the live audience is minimal relative to the potential viewership online. Why waste time going from conference to conference, when you can speak just once and potentially reach millions of people across the world? Tie that in with a strategy to get the talk seen by the people that it was designed for, and not only does it become an incredible asset to create change, but a lucrative one as well. I’ve seen £10m investment deals created, book deals, and even marriages come from delivering an incredible talk and putting it online. It is the most effective public speaking strategy of all.