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      Why sport fans got bored of influencers and forced brands into a mind shift

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Sport

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  • Fifa and Saudi Arabia team up again in $1bn stadium loans project

    November 24, 2025

    Saudi Arabia and Fifa have demonstrated their close ties by offering up to $1bn (£760m) in soft loans for member football associations in developing countries to build or revamp stadiums. The Saudi Fund for Development has pledged to provide the finance, which Fifa said would “prioritise developing nations… helping them invest in facilities that drive [...]

  • Budget risks stifling UK sports stars of tomorrow, industry warns Reeves

    November 24, 2025

    Chancellor Rachel Reeves risks cutting off the UK’s pipeline of sporting talent with reform of business rates in the Autumn Budget, industry leaders have told City AM. In a wide-ranging survey of governing bodies and other stakeholders across the sector, expected changes to business rates due to be announced by Reeves tomorrow and take effect [...]

  • What sport wants from the Budget: UK industry leaders share hopes and fears

    November 24, 2025

    Ahead of the Autumn Budget on Wednesday, City AM asked decision-makers from across the UK’s sport sector what they are hoping to hear from Chancellor Rachel Reeves. UK Athletics – Jack Buckner, CEO Major sporting events drive sport. They make us feel good, but they also are profitable. They generate income. It’s challenging putting on [...]

  • West Ham sponsor: Bookmakers won’t desert football over Premier League ban

    November 24, 2025

    West Ham’s front-of-shirt sponsor has reassured the Premier League that the gambling industry won’t run away from football after a ban on betting partners takes effect next year. England’s leading clubs voted to voluntarily ban gambling sponsors as front-of-shirt partners in a move due to come into force at the start of next season. Over [...]

  • Paralympic chief explains lifting of ban on Russia and Belarus

    November 24, 2025

    Russia and Belarus have had their bans from Paralympic Games lifted because they are no longer using sport to promote war, says the president of the International Paralympic Committee. Both countries were suspended by the IPC shortly after Russia’s invasion of Ukraine in 2022, a decision upheld for “breaches of its constitutional membership obligations” the [...]

  • How the Budget could make your day at the football worse

    November 24, 2025

    In the countdown to the Budget, it’s hard to escape concern from industries ranging from hospitality and retail to fintech or leisure. However, one sector which should not be overlooked is sport. Still feeling the impact from last Autumn, the sport world is readying for further impact come 26  November. And, as with any changes, [...]

  • E1 Series heads to Bahamas as calendar reveals mystery race

    November 24, 2025

    The Formula 1 of water, E1 Series, will race in the Caribbean for the first time as it reveals its season three calendar. The series – which counts the likes of Will Smith, Tom Brady, LeBron James, Rafael Nadal, and Steve Aoki as team owners – will return to the water for its third season [...]

  • Why Arsenal’s ‘quantum leap’ is down to Kroenkes’ gamble on ambition

    November 23, 2025

    The story of Arsenal’s return from the competitive wilderness to the top table of English and European football has no shortage of candidates for the leading role.  Mikel Arteta, the rookie manager whose single-mindedness has transformed the mentality of the club; Bukayo Saka, the jewel of the Hale End academy who has developed into one [...]

  • Why sports media is entering its most disruptive decade yet

    November 22, 2025

    There was a time when watching live sport meant one remote, one broadcaster, and one living room. That era is quickly passing. Sports media is undergoing its most significant transition since the shift from analogue to digital, only this time the change is being driven by fans rather than technology. Across Europe viewing habits are [...]

  • Ben Affleck and Matt Damon part of new F1 documentary

    November 21, 2025

    Ben Affleck and Matt Damon are part of the team producing a new Formula 1 documentary. The flick, under the working title “Turbulence: The Greatest Mind in Formula One”, will focus on Aston Martin’s Adrian Newey. The design guru moved to the Lawrence Stroll-owned Formula 1 team after decades with Red Bull alongside former team [...]

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