Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup lift September 29, 2025 England’s Red Roses weren’t the only winners at the Women’s Rugby World Cup; sponsors Mitsubishi Electric, Emirates and Mastercard all enjoyed major boosts from the tournament. Mitsubishi saw a 60 per cent increase in online engagement as a result of its partnership with the Women’s Rugby World Cup, which hosts England won on Saturday in [...]
Cold Palmer: What footballer’s wine row tells us about trade mark protection September 28, 2025 The recent “Cold Palmer” trade mark case, which saw Chelsea and England footballer Cole Palmer’s application challenged by a vineyard, is a reminder that, whatever walk of business you are in, trade mark registrations are an essential part of business planning. Being a sports personality does not grant you extra rights in your name, likeness [...]
Women’s sport leagues, not teams, are the new investment frontier September 27, 2025 Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast. For years, many investors dismissed women’s leagues as worthy [...]
This legal battle could reshape anti-doping disclosure in sport September 26, 2025 A pivotal legal dispute has emerged that could redefine how sports authorities handle the publication of athletes’ personal data. At the heart of the matter is the practice by Austria’s National Anti-Doping Agency (NADA Austria) and the Austrian Anti-Doping Legal Committee of publishing the names and details of athletes sanctioned for doping violations on publicly [...]
Where to watch the Women’s Rugby World Cup in London September 26, 2025 The Women’s Rugby World Cup final between England’s Red Roses and Canada gets underway on Saturday afternoon. And with a third-place play-off between New Zealand and France beforehand, there’s a bumper day of rugby in the capital. Unsurprisingly it is a sell-out in south west London so we have you covered for a couple of [...]
Ryder Cup fomo? Here’s how to buy tickets for Adare Manor in 2027 September 26, 2025 If you’ve got Ryder Cup fomo from watching the action at Bethpage Black, help is at hand: packages for the next match at Adare Manor are already on sale. An estimated 250,000 golf fans are descending on New York this week for the biennial match, in which the USA are attempting to win back the [...]
Newcastle’s Red Bull takeover litmus test for Prem Rugby governance September 26, 2025 Red Bull’s ownership of Newcastle will be a “litmus test” of the quality of Prem Rugby’s current governance structures, according to a top business management consultant. The energy drink giant entered English domestic rugby this summer with the purchase of lowly Newcastle, who take on Saracens this evening in their first sell-out since 2018. But [...]
2026 World Cup: San Francisco and Seattle could lose games, says Trump September 26, 2025 US President Donald Trump has floated the possibility of moving 2026 World Cup games away from San Francisco and Seattle if the host cities are deemed to be unsafe. The first 48-team World Cup is being co-hosted with Canada and Mexico but will be held mostly in the US, with San Francisco and Seattle currently [...]
Women’s Rugby World Cup has shown ROI potential of women’s sport September 26, 2025 On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]
Barcelona backer Sixth Street invests in NFL’s New England Patriots September 25, 2025 FC Barcelona investor Sixth Street is set to acquire a minority stake in the New England Patriots in a deal that values the NFL franchise at $9bn (£6.7bn). Sixth Street is buying three per cent of the Patriots and Greek-American billionaire Dean Metropoulos five per cent, according to reporting by Sportico. The Patriots’ long-time owners, [...]