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Sport

News, features and opinion on sport and the business of sport.
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  • How can brands maximise opportunities around the Olympic Games?

    July 13, 2024

    The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities?  When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]

  • Wimbledon prize money 2024: How much can players earn at the Grand Slam?

    July 13, 2024

    The prize pot for the championships has doubled in 10 years.

  • Extreme E in Scotland will be at centre of changing landscape

    July 12, 2024

    Change seems to be in the air up in Dumfries and Galloway this weekend. Last week’s General Election may not have seen a switch in party in the Scottish constituency but at the Glenmuckloch opencast coal mine will be the backdrop for a key shift in motorsport, through Extreme E, and how it’s powered this [...]

  • Gareth Southgate in line for 10 times bigger Euro 2024 bonus than England players

    July 12, 2024

    Should they succeed and win a first major tournament since 1966, the Football Association will receive around £24m from governing body Uefa.

  • Are the All Blacks feeling the pressure ahead of Eden Park showdown?

    July 12, 2024

    There has been a lot of talk this week about the history of playing the All Blacks at Eden Park being a heavy burden for Steve Borthwick’s England team to shoulder. But I actually believe that the weight of being unbeaten at one ground for 30 years, as the All Blacks are at the Auckland [...]

  • Why Euro 2024 final ref got death threats and could be bad news for England

    July 11, 2024

    Letexier, who also works part-time as a bailiff, is refereeing at his first senior major tournament.

  • Here’s how you can still buy tickets for England v Spain Euro 2024 final

    July 11, 2024

    The bad news is you'll need to have a few thousand pounds burning a hole in your pocket.

  • Jon Rahm targeting maiden landmark win at golf course that he owes his career to

    July 11, 2024

    Rahm’s father only got into golf following a chance visit by some friends to the Andalucian venue.

  • England Euros win over Netherlands was most watched broadcast of the year

    July 11, 2024

    Sunday’s final against Spain could set a new record for the most watched British broadcast of all time.

  • LOOK: New Northampton Saints badge unveiled on trademark website

    July 11, 2024

    Northampton Saints are today set to unveil their new logo with the government trademark website potentially giving the big surprise away early this morning. The Premiership champions announced earlier this year that they would be changing the branding of the club’s logo to remain in keeping with the developing times sport is currently going through. [...]

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