2025 must be the year of the partnership disruptor in sport December 29, 2024 Hardcore boxing fans may have felt sucker punched with the underwhelming Mike Tyson vs Jake Paul bout earlier this year. But it delivered knockout results for streaming giant Netflix and established a new contender in sports partnerships. It was an unexpectedly bold and wildly successful move for Netflix, crowning them as the surprise new champ [...]
Football, rugby and boxing: The most attended sports events of 2024 December 29, 2024 It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]
Youngs and Cole: For The Love Of Rugby duo look to 2025 December 28, 2024 Leicester Tigers duo Ben Youngs and Dan Cole review at 2024, look ahead to 2025 and discussed their podcast For The Love Of Rugby. The last 12 months has been an incredibly interesting time for rugby union for a number of reasons. Steve Borthwick’s England had a rough back end to the year but took [...]
London misses out on spot on revamped Premier Padel Tour December 27, 2024 Padel fans in London will not be able to watch their favourite players live on the Premier Padel Tour after the capital failed to feature on the revamped calendar. London’s growing enthusiasm for the sport means it is becoming more popular by the month. But the tour is instead targeting across the pond, heading to [...]
Netflix Beyonce Bowl most streamed NFL game ever December 27, 2024 Streaming giant Netflix will be clinking glasses into the new year after breaking records with their NFL coverage on Christmas day. The so-called “Beyonce Bowl” between the Baltimore Ravens and Houston Texans, which saw the 32-time Grammy winner perform a half time show, pulled in a staggering 24.3m viewers according to US audience monitoring firm [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
Entain reveal sports events punters bet on the most in 2024 December 26, 2024 Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]
Which stadium is the best in the Gallagher Premiership? December 26, 2024 There are 10 Gallagher Premiership teams fighting tooth and nail to lift the title this season. And a key part of reaching the semi-finals is home form and away form. But which stadium is the best in England and which comes up short? Well here is my ultimate ranking of the 10 Premiership grounds. 10 [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why McLaren vs Indianapolis 500 winner Alex Palou trumps Man City vs Premier League December 24, 2024 All eyes may be on the ongoing dispute between the Premier League and Manchester City, but is it McLaren Racing who in fact have the most interesting sports law case of 2025? It has gone under the radar on European shores but an ongoing dispute between the famous racing outfit and former driver Alex Palou [...]