Investec Champions Cup Barometer: La Rochelle versatility shows March 10, 2025 In the lead up to the 2024-25 Investec Champions Cup round of 16, City A.M. has put together a barometer in partnership with Investec to assess which teams are hot – and which are not – ahead of April’s knockouts. Player of the week: Oscar Jegou, La Rochelle Sometimes the best players are the ones [...]
Liverpool ditch Nike as they land £300m kit deal March 10, 2025 Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German sportswear giant agreed a £60m-per-season deal. Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since [...]
EFL writes to Badenoch to question Tory U-turn on football regulator March 10, 2025 The EFL has written to Conservative leader Kemi Badenoch to express surprise at the party’s U-turn on support for an independent football regulator. The Football Governance Bill was first introduced by the last Tory government but has faced growing opposition from Conservative peers in the House of Lords. Badenoch, meanwhile, has described the proposed football [...]
Alpine to sell Formula 1 tickets to fans through Viagogo partnership March 10, 2025 BWT Alpine is to become the first Formula 1 team to sell tickets for races to fans as part of a new partnership with peer-to-peer marketplace Viagogo. Alpine will use the ticketing platform to offer thousands of places at Grands Prix this season directly to motorsport fans, who normally have to buy from F1 itself [...]
British and Irish Lions copy Formula 1 with live squad reveal at O2 March 10, 2025 The British and Irish Lions are taking a leaf out of Formula 1’s book by announcing their squad for this summer’s tour to Australia in a live event for fans at the O2 in London. Lions chair Ieuan Evans will unveil Andy Farrell’s touring party and reveal who will captain the side in front of [...]
Sidemen charity match proves importance of entertainment in sport March 10, 2025 On Saturday afternoon at Wembley Stadium, 90,000 fans packed out the home of football for a charity match featuring online celebrities the Sidemen. Having begun with games at Southampton in 2016 and Charlton’s The Valley, the Sidemen – a group of seven YouTubers who have banded together to grow their brand, and whose most notable [...]
Number of private equity deals in sport soared in 2024, report says March 9, 2025 The number of major sports acquisitions and mergers by Private Equity has nearly doubled in the last 12 months. Private Equity deals have risen from 96 in 2023 to 190 in 2024, according to a new report. Financial advisory firm Oaklins states that there has been an overall 44 per cent increase in deals – [...]
Netball Super League 2025: Learning from the WNBA – and coming to the O2 March 8, 2025 New teams, new rules, a new competition structure and a big bump in pay; a new era of the Netball Super League begins this weekend with the biggest shake-up in its 20-year history. Gone are Bath, the league’s most successful side, and three other teams as the field has shrunk from 10 to eight. In [...]
FIA and Formula 1 accept General Motors and Cadillac to 2026 grid March 7, 2025 Formula 1 and its governing body the FIA have approved Cadillac’s application to join the 2026 F1 grid. The move comes after their bid was approved for assessment in November following on from major governance changes at General Motors and Andretti. “The FIA and Formula 1 can confirm that, following the completion of their respective [...]
Six Nations needs France to beat Ireland before Super Saturday March 7, 2025 The recent clashes between Ireland and France in the Six Nations have all been superb occasions; whether it be in Paris or Dublin, the teams always serve up a brilliant match. And this weekend in the Irish capital it is the home side who are favourites. But for the good of the tournament it is [...]