Up for the cup: Chelsea captain Erin Cuthbert on her coffee side hustle, Ruby Alba September 22, 2026 Being captain of the team that has won the Women’s Super League eight times in the last decade might be enough to keep most people busy, but not Chelsea’s Erin Cuthbert. Off the pitch, Cuthbert has her own coffee business, Ruby Alba, which she launched earlier this year in order to satisfy her entrepreneurial cravings [...]
How does a brand agency build a league identity like Ultimate Sevens from scratch? September 21, 2026 Brentford’s Gtech Community Stadium will be centred around a different kind of ball on Thursday when the Ultimate Sevens rolls into town for its inaugural finals day. Backed by BIA Sports Group – the owners of Premier League club Sunderland – the Ultimate Sevens is brand new, and with it comes six teams that have [...]
Premier League front-of-shirt sponsorship revenues rise to £444m September 21, 2026 Premier League clubs’ front-of-shirt sponsorship revenue has risen eight per cent to £444m despite implementing a voluntary ban on gambling firms. The English top flight agreed to ban betting and casino brands from the lucrative front-of-shirt sponsorship slot in a move that lost the 20 clubs a collective £67m. But Premier League teams have managed [...]
Reynolds, Mac and Apollo buy Wrexham pub September 21, 2026 Ryan Reynolds, Rob Mac and Apollo Sports Capital have purchased a pub in a move that expands Wrexham AFC’s footprint. The Turf, which used to look over the stands and into the Championship football ground, has been added to a portfolio by the club’s owners which includes both Wrexham and their Racecourse Ground home. The [...]
Fery reveals tennis Player Council ambitions as he gets Laver Cup call-up September 21, 2026 British tennis star Arthur Fery has revealed his ambition to join the sport’s burgeoning player power movement after capping a breakthrough season with a Laver Cup call-up. After a stunning run to the semi-finals at Wimbledon earlier this year, new British men’s No1 Fery has been added to the European squad as an alternate for [...]
Wrexham and Atletico Madrid owner Apollo nears Yankees stake in $12bn deal September 21, 2026 Apollo Sports Capital is expanding its portfolio by adding a minority stake in the New York Yankees to its investments in Atletico Madrid and Wrexham AFC. The deal, which is reported to be close to completion, would also give Apollo an interest in AC Milan, New York City FC and media and hospitality businesses. Apollo [...]
What London losing athletics to Nairobi tells us about future World Cup and Olympic bids September 20, 2026 England winning a World Cup in our lifetime. This may appear as elusive as ever, but hosting it may be more achievable. Particularly given our stadia, infrastructure and track record for hosting major global events. The signals from Downing Street suggest a similar plan. There’s talk of a potential 2042 World Cup in Great Britain, [...]
Sydney Sweeney Novig ad backlash shows how much women’s sport has changed September 19, 2026 Top female athletes took control of the conversation around Sydney Sweeney and her ad for Novig, and that is the bit we should pay attention to because it represents real change, writes Matt Readman. A few years ago, I co-authored a report called The Seven Deadly Sins of Marketing Women’s Sport. The idea was to [...]
Kylian Mbappe receives shares in On as he jumps ship from Nike deal September 18, 2026 Swiss sportswear brand On has pulled off a marketing coup by luring Real Madrid and France striker Kylian Mbappe from Nike to launch its football products. Mbappe, who was previously on a £13m-a-year contract with Nike, is working alongside former Arsenal, Barcelona and France star Thierry Henry to develop On’s forthcoming football range. The 27-year-old [...]
Rishi Sunak calls on PM Andy Burnham to restore £35m pledge for cricket domes September 18, 2026 Former Prime Minister Rishi Sunak has urged current PM Andy Burnham to reinstate the £35m funding commitment to building all-weather “cricket domes” he made when he was in No10. Sunak pledged the sum in 2024 to create 22 of the facilities around the country but the Labour government scrapped the funding, labelling it “fantasy”, after [...]