America’s Cup: Ainslie’s GB1 adds Richard Mille to sponsor roster September 24, 2026 Britain’s America’s Cup challenger expanded its sponsorship portfolio overnight, adding timekeeper Richard Mille to its roster. GB1, the British competitor in a competition with the world’s oldest international trophy, is led by Sir Ben Ainslie and will take part in the 38th America’s Cup next year in Naples. The boats are out in Italy this [...]
Top marks to Athlos for reimagining athletics and creating that elusive vibe September 24, 2026 Generating atmosphere at live sport is no easy feat – and it might not be the one that everyone wants – but Athlos succeeded, writes Ed Warner. Perri Shakes-Drayton was there for it. Luke Littler might stay away because of it. Millwall and West Ham fans create it organically. The average county cricket fan at [...]
Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025 September 23, 2026 Red Bull spent £1.3bn on athletes like Ben Stokes marketing its energy drinks last year as the firm reported a jump in sponsorship costs. Red Bull GmbH, the Austrian conglomerate behind the wing-giving libation, saw its net income rise by 12 per cent in 2025 to over £1.6bn, according to an annual report filed with [...]
Tottenham Hotspur lose another senior off-field figure September 23, 2026 Tottenham Hotspur have lost another senior off-field figure after the club’s chief revenue officer jumped ship to MotoGP. Ryan Norys joined the Premier League club after stints with Serie A side Roma and Major League Baseball’s Los Angeles Dodgers but is leaving to become chief commercial officer at the motorbike series after four years. It’s [...]
Manchester United losses increase despite Ratcliffe cost-cutting and record revenue September 23, 2026 Manchester United have reported a financial loss for a seventh consecutive year despite Sir Jim Ratcliffe’s drastic cost-cutting. Net losses increased from £33m to £43m for the year ending June 2026, even though club revenue increased slightly to a new record £678m. The results relate to a season in which United sacked manager Ruben Amorim [...]
Ukraine hits out at EU decision to unsanction former Arsenal owner Usmanov September 23, 2026 Ukrainian officials have hit out at a European Union decision to remove former Arsenal co-owner Alisher Usmanov from its sanctions list. The Uzbek-born businessman, who once owned around a third of the current Premier League champions, was stripped of his sanction status alongside Mikhail Fridman – a prominent Russian financier – after a successful lobbying [...]
Tottenham Hotspur facing demands from Greens for percentage of revenue September 23, 2026 Tottenham Hotspur are facing pressure from Haringey Council leaders to sacrifice a fixed percentage of revenue for residents of Northumberland Park, the seat of their £1bn stadium. Spurs CEO Vinai Venkatesham has held talks with the Haringey Green Party, who told City AM the club had been “allowed to default on their planning obligations” attached [...]
Erling Haaland: Manchester City star credited with carrot sales boom in native Norway September 23, 2026 Erling Haaland’s brand power shifted into a new stratosphere at the World Cup – and the proof is in Norway’s carrot sales. Haaland has long appeared in internet clips and memes with carrots dangling from his mouth – while signing autographs for fans or driving his car – and this summer appeared in an advert [...]
Pollock joins Haaland on YouTube after bumper new Saints deal September 22, 2026 Henry Pollock is following the Erling Haaland blueprint for stardom by joining YouTube having signed a bumper new contract at Northampton Saints. The 21-year-old flanker joined Eddie Hearn’s Matchroom Talent Agency earlier this year and has been at the centre of a contract war with his club after the boxing promoter said his recent recruit [...]
Jersey Mike’s becomes EFL Trophy super-sub as sandwich chain serves up UK launch September 22, 2026 Jersey Mike’s may not yet be a household name in the UK but the US sandwich chain hopes to change that by becoming the latest sponsor of the EFL Trophy. The Subway competitor has agreed a five-year deal with the English Football League for title naming rights to the competition, which features clubs from the [...]