Jersey Mike’s becomes EFL Trophy super-sub as sandwich chain serves up UK launch September 22, 2026 Jersey Mike’s may not yet be a household name in the UK but the US sandwich chain hopes to change that by becoming the latest sponsor of the EFL Trophy. The Subway competitor has agreed a five-year deal with the English Football League for title naming rights to the competition, which features clubs from the [...]
FC Barcelona debts set to surpass €2bn after fresh Camp Nou loan September 22, 2026 FC Barcelona’s debts are set to surpass €2bn after the club’s owning members sanctioned a mega €500m loan to help finally complete reconstruction of their Camp Nou stadium. The fan-owned club will use €300m of the fresh €510m injection on the long-running works to make their home a 105,000-capacity venue, while the remainder of the [...]
AJ-Fury boxing fight won’t impact Cardiff Champions Cup rugby game September 22, 2026 Cardiff Rugby’s Investec Champions Cup match against Bath Rugby will not be moved even if it clashes with the blockbuster fight between Anthony Joshua and Tyson Fury. The Battle of Britain boxing bout is closing in on Cardiff’s Principality Stadium as its host, with 11 December pencilled in as the date. Bath Rugby’s trip to [...]
Rothschild aiding bid to take Formula 1 to South Africa September 22, 2026 Investment bank Rothschild is working with a consortium on a £300m bid to see Formula 1 return to South Africa for the first time since 1993. Appetite has grown for the world’s leading motorsport series to return to the African continent, with this Cape Town bid following proposals from Johannesburg and Rwanda. The consortium is [...]
Prem Rugby announces record deal with key partner September 22, 2026 Prem Rugby this morning announced a record deal with ball provider Gilbert that took their partnership beyond 30 years. The agreement, confirmed ahead of this weekend’s opening round of fixtures, is the longest deal agreed between the two organisations. Its value was not disclosed. Prem Rugby’s Kelly Cooke said that “a partnership of this length [...]
Up for the cup: Chelsea captain Erin Cuthbert on her coffee side hustle, Ruby Alba September 22, 2026 Being captain of the team that has won the Women’s Super League eight times in the last decade might be enough to keep most people busy, but not Chelsea’s Erin Cuthbert. Off the pitch, Cuthbert has her own coffee business, Ruby Alba, which she launched earlier this year in order to satisfy her entrepreneurial cravings [...]
How does a brand agency build a league identity like Ultimate Sevens from scratch? September 21, 2026 Brentford’s Gtech Community Stadium will be centred around a different kind of ball on Thursday when the Ultimate Sevens rolls into town for its inaugural finals day. Backed by BIA Sports Group – the owners of Premier League club Sunderland – the Ultimate Sevens is brand new, and with it comes six teams that have [...]
Premier League front-of-shirt sponsorship revenues rise to £444m September 21, 2026 Premier League clubs’ front-of-shirt sponsorship revenue has risen eight per cent to £444m despite implementing a voluntary ban on gambling firms. The English top flight agreed to ban betting and casino brands from the lucrative front-of-shirt sponsorship slot in a move that lost the 20 clubs a collective £67m. But Premier League teams have managed [...]
Reynolds, Mac and Apollo buy Wrexham pub September 21, 2026 Ryan Reynolds, Rob Mac and Apollo Sports Capital have purchased a pub in a move that expands Wrexham AFC’s footprint. The Turf, which used to look over the stands and into the Championship football ground, has been added to a portfolio by the club’s owners which includes both Wrexham and their Racecourse Ground home. The [...]
Fery reveals tennis Player Council ambitions as he gets Laver Cup call-up September 21, 2026 British tennis star Arthur Fery has revealed his ambition to join the sport’s burgeoning player power movement after capping a breakthrough season with a Laver Cup call-up. After a stunning run to the semi-finals at Wimbledon earlier this year, new British men’s No1 Fery has been added to the European squad as an alternate for [...]