Football to flowers: Law firms (finally) wake up to the importance of branding May 22, 2025 Branding is key; that is why some sponsorship deals can run into millions of pounds, and now some law firms are starting to realise its importance.
Coca-Cola fizzes into life with Premier League deal May 21, 2025 Coca-Cola returns as the Premier League’s official soft drink partner after signing a three-year partnership deal set to kick off for the 2025-26 season, as previously reported by City AM. It comes three years after the soft drinks giant left the English top flight. Coca-Cola had initially partnered with the Premier League for the 2018-19 [...]
Barclays agrees O2 Arena and Co-op Live deals in major coup May 21, 2025 Banking giant Barclays this morning announced an expansion to their sponsorship portfolio, agreeing deals with the O2 Arena and Co-op Live. The duo of multi-year partnerships will see the firm become the founding partner of Manchester-based Co-op Live and the principal partner of Greenwich’s O2 Arena. An agreement with the 20,000-capacity O2 Arena – which [...]
Europa League final: Why winning competition is worth £120m May 21, 2025 Tonight in Bilbao, Manchester United and Tottenham Hotspur will be hoping to salvage their season by winning the Europa League final. The two teams are currently 16th and 17th in the Premier League, a far cry from the top-five finish required for a place in next season’s Champions League. However, winning the Europa League would [...]
Red Bull diluted: Energy drink giant reduces stake in Leeds United May 21, 2025 Red Bull’s stake in Leeds United has reduced to below 10 per cent after the German energy drinks company declined the opportunity to invest in the issue of £120m of new shares ahead of the club’s return to the Premier League. The new funding has been provided by members of the 100-strong consortium of investors [...]
Leicester City promotion hopes dented by fresh legal blow May 20, 2025 Leicester City’s hopes of an immediate return to the Premier League have been dented after it was ruled that they could face a points deduction in the Championship next season. A tribunal agreed that top-flight chiefs did have the power to charge Leicester with breaches of spending rules in the 2023-24 season, despite them being [...]
Why CAS challenge may deliver seismic shock to sport May 20, 2025 The Court of Arbitration for Sport (CAS) is seen as the final authority on legal disputes in law. But a challenge could change all of that. While English sports lawyers squabble over Profit and Sustainability Regulations, Associated Party Transactions, and the never-ending legal fog surrounding Manchester City – away from the headlines, a legal battle [...]
BBC on hunt for Fifa World Cup host after Lineker exit May 19, 2025 The BBC are on the hunt for a new face for their 2026 Fifa World Cup coverage after Match Of The Day star Gary Lineker departed the broadcaster a year early. Lineker, the 64-year-old who was the BBC’s highest paid presenter, has apologised “unreservedly” for an Instagram video he shared about Zionism which included an [...]
Sunday Times Rich List sport: Beckham, Ratcliffe, West Ham United May 16, 2025 A host of Premier League football club owners dominate the sporting names in this year’s Sunday Times Rich List. Both current and former owners of some of the Premier League’s biggest club make the annual fortune list. Newcastle United co-owners the Reuben brothers and Manchester United co-owner Sir Jim Ratcliffe each make the top 10, [...]
Man United owner Ratcliffe sees fortune plummet £6.5bn May 16, 2025 Manchester United co-owner Sir Jim Ratcliffe has seen his fortune plummet by £6.5bn in just one year. The latest edition of the Sunday Times Rich List sees the Brit drop to seventh with an estimated wealth of £17bn, down £6.47bn on his fortune last year. He’s been jumped by Sir James Dyson, Israeli businessman Idan [...]