Rolex sponsored Wimbledon stars made to pay for own watches July 9, 2025 A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing. Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]
Beer we go: Football alcohol ban could be reviewed as MPs prepare to vote July 8, 2025 MPs could be asked to vote today on proposals to review the ban on football supporters consuming alcohol in the stands at matches. Fans have been prohibited from drinking in view of the pitch in the top five tiers of English professional football for the last 40 years. But that legislation could be reviewed as [...]
Hundred teams to be buoyed by hike in IPL franchise valuations July 8, 2025 Hundred teams with links to the Indian Premier League (IPL) are to be buoyed by increased brand valuations for their subcontinental sibling clubs after a new report revealed major competition growth. While Royal Challengers Bengaluru, who do not have any involvement in bids for the eight Hundred franchises, topped the brand value list at £198m, [...]
Wimbledon: Tennis battles with its future off the court July 6, 2025 With Wimbledon well into its fortnight the spotlight has once again fallen on the Centre Court, with sold-out crowds, record prize money and the prestige of tennis hospitality all to last another week. A British upset or two is likely to fuel national excitement, while the Championships continue to top YouGov’s rankings as the most [...]
Multi-club ownership: Why EFL rule change will help in transfer market July 5, 2025 While multi-club ownership across the football industry continues to grow and remains a headache for Uefa, the EFL has gone the other way and taken the decision to remove restrictions for member teams to invest into sides across Ireland and Scotland for the first time. Under new regulations coming into effect next season, the EFL [...]
British basketball at war: How can BBF and SLB bloody battle be resolved? July 4, 2025 British basketball is no stranger to turmoil but even by its warped standards the raging civil war between SLB clubs and governing body the BBF is extraordinary. At its heart is a power struggle for the right to run the domestic league. But it also involves claims of dishonesty, mission creep, vindictiveness and outright illegality [...]
London Lions tap pyramids experts for new basketball arena plans July 3, 2025 The London Lions have appointed consultancies whose clients include the pyramids of Giza, the Eden Project and Formula 1 to help draw up plans for their new basketball arena. The Super League Basketball club have engaged The Sports Consultancy, which has worked with F1, the Football Association and the NFL, and Trivandi, whose projects have [...]
Liverpool mourn unimaginable loss of Diogo Jota, 28, who died in car crash July 3, 2025 Premier League champions Liverpool have expressed their sadness at the “unimaginable” loss of forward Diogo Jota. The Portuguese player died, alongside his brother, in a road accident just weeks after getting married. “Liverpool Football Club are devastated by the tragic passing of Diogo Jota,” the club said. “The club have been informed the 28-year-old has [...]
Women’s sport needs to convert online fandom into ticket sales July 3, 2025 With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]
Aston Villa sign UK licensed Xapo Bank as club partner July 2, 2025 UK licensed crypto firm Xapo Bank has partnered with Premier League club Aston Villa in a deal that will see them become the official partner of the club’s pre-season tour to the United States. The self proclaimed “pioneering private bank” was established in 2013 and last year passported its banking licence to the UK. And [...]