Shakespeare: Jaffa Cakes set to be the talk of the town once again March 10, 2021 The identity of Jaffa Cakes, Britain’s ninth favourite confectionary, has been up for debate since their introduction in 1927. In 1991, a VAT tribunal finally ruled the snacks were in fact biscuit-sized cakes. YouGov data from 2017 shows about half of Brits agree. Some 51 per cent of the public consider a Jaffa Cake to [...]
Shakespeare: Dunelm brand sees a boost as Brits improve their homes during lockdown March 3, 2021 Shakespeare: Dunelm brand sees a boost as Britons improve their homes during lockdown
Shakespeare: M&S’ Veganuary campaign pays dividends February 24, 2021 Supermarkets and food chains went all out for this year’s Veganuary challenge, which encourages participants to ditch meat and dairy for 31 days. Many launched new products, meal plans and websites with information on plant-based diets. More Britons are trying a vegan diet in January, with non-profit organisation Veganuary seeing a record 500,000 sign-ups to [...]
‘Beanz on bix for breakfast’ boosts brand scores for Weetabix and Heinz February 17, 2021 Last week, an "unholy union" of Weetabix and Heinz - featuring "beanz on bix for breakfast" - prompted popular outcry on social media.
Shakespeare: Paperchase look set for a stronger 2021 February 10, 2021 Stationary retailer Paperchase has struggled throughout the pandemic, and was at the brink of administration at the start of this year. The chain has now been rescued in a deal which will save 1,000 jobs and 90 of its 125 stores. A Paperchase spokesperson said the coronavirus crisis and the closure of non-essential retail had [...]
Asos purchases Arcadia’s principal brands to improve its own quality perception February 3, 2021 Online fashion giant Asos has announced it has beat competitors to purchase the four main Arcadia brands – Miss Selfridge, HIIT, Topman and Topshop – in order to become the number one fashion destination for young, fashion-conscious shoppers worldwide. Chief executive Nick Beighton said that the brands were a “natural fit” and resonated with their [...]
Shakespeare: Boohoo buys Debenhams brand to broaden its customer base January 27, 2021 Online fashion giant Boohoo has bought the Debenhams brand and website for £55 million, meaning its remaining stores will be forced to close. Boohoo already purchased the Karen Millen and Coast brands in 2019, however this is the first time the e-tailer has stepped out of the fashion category, with Debenhams enabling entry to the [...]
Shakespeare: JD Sports’ athleisure focus leaves them sitting pretty January 20, 2021 JD Sports and Sports Direct are known rivals and their parent companies own most of Britain’s high streets. While both sell many of the same brands, there are marked differences in the companies’ focuses, with JD Sports selling sports-fashion and Sports Direct selling sports equipment and clothing. Earlier in January, JD Sports predicted its annual [...]
Brands step up to aid vaccine efforts and reap the reputational rewards January 13, 2021 While many will have brought in the New Year hoping for an early end to the pandemic, 2021 has so far proved to be not that different to 2020. Many sectors are badly hit and unable to do much proactively. However, some brands have been able to bring their resources or experience to serve the [...]
Shakespeare: Aldi’s click service sees them set to collect January 6, 2021 Discount supermarket chain Aldi announced in December that it would be expanding its click and collect grocery service to more than 200 stores across the UK in the run-up to Christmas. The service was already in high demand across the country after beginning the first trial in the Midlands in September, and was brought in [...]
