Prem Rugby: Four business stories to watch this season September 25, 2025 English top flight rugby is back this evening with a snazzy new brand: the Premiership has become the Prem, and Thursday nights are the new Fridays. Sure, tonight’s opener between Sale Sharks and Gloucester is a one-off to accommodate the Women’s Rugby World Cup final at Allianz Stadium, but a lot is going on in [...]
Maher, mauls and moneyballing women’s rugby September 19, 2025 Much has been said about USA rugby player Ilona Maher’s potential move to wrestling and the WWE, and she herself has mentioned how she’d like to follow in the footsteps of people like The Rock in going from sport and entertainment into acting. The confidence of the most followed rugby player in the world is [...]
Rugby is crying out for celebrity investment September 12, 2025 If you take a gander across the sporting landscape there’s a plethora of celebrity faces propping up a new kind of club. Take Ryan Reynolds and Rob McElhenney at Wrexham, or Tom Brady at Birmingham City; both clubs have been propelled to stardom off the field as a result of celebrity investment – with the [...]
French Top 14 balances financial ambition with sensible watchdog September 5, 2025 The return of Prem Rugby may be another few weeks away but action in one of Europe’s big three leagues begins this weekend. The French Top 14 is back on our screens and is an example of just how brilliant domestic rugby can be. It leverages the love of rugby among its watching public with [...]
Free-to-air TV should be crucial pillar for rugby union August 29, 2025 Whether it be the Women’s Rugby World Cup pulling in millions of viewers on the BBC or the Six Nations being a staple of Saturday afternoon TV guide planning, free-to-air is crucial for a sport like rugby union. It is a sport that needs eye balls and a sport that thrives off being given prime [...]
Women’s Rugby World Cup: Red Roses key to wider success August 22, 2025 Whatever happens at the Women’s Rugby World Cup over the next few weeks all eyes are going to be on that Allianz Stadium final in Twickenham, where 82,000 fans are set to break a world record for a women’s rugby match attendance. I think in the aftermath of the 2022 Euros, where the Lionesses sent [...]
Newcastle Red Bulls can be model for Prem Rugby franchising August 15, 2025 This week Steve Diamond joked that Newcastle Red Bulls – formerly Newcastle Falcons – would not have a motorbike jumping off the roof of one of their stands… yet. But in a week where a major sports player has chosen to invest in Prem Rugby, clubs should be champing at the bit to get their [...]
Australia put on British and Irish Lions tour of a lifetime August 8, 2025 Before leaving a rainy Sydney to return to (a sunny!) Blighty, I sat down with fellow rugby fans in a Darling Harbour bistro to dissect a British and Irish Lions tour which, by all accounts, blew everyone away. It is fair to say that I was within the group of those who had questions as [...]
Lions profit share gives players buy-in and shows the future of rugby July 25, 2025 British and Irish Lions players will be hoping that the MCG gets close to capacity for Saturday’s second Test against Australia – and not just for the sake of a good atmosphere. This tour is the first in which Lions players will receive a share of profits, a move expected to bump their pay up [...]
Can British and Irish Lions tour save rugby in Australia? July 18, 2025 It is a crying shame to see rugby union drop so far behind Aussie Rules, the NRL and football Down Under, even as the British and Irish Lions get set to take on the Wallabies in the first of three Tests this weekend. But I am not surprised, given the state of Australian rugby at [...]
