By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Which brand is each Premier League club’s front-of-shirt sponsor?

August 15, 2025

The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]
Hundred: ECB under fire over opt-out data transfer cut-off date

August 15, 2025

Hundred organiser the ECB has come under fire for forcing fans to opt-out of having their data transferred to new franchise owners. At least 49 per cent of each of the eight Hundred franchises have been sold to overseas investors, with some teams selling a majority shareholding. And with it, as is common with ownership [...]
Sky announces largest-ever Premier League sponsorship deal

August 15, 2025

Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Exclusive: Two thirds of fantasy football fans to use AI for FPL

August 14, 2025

As the Premier League returns, City AM can reveal that AI use is on the rise in fantasy football games. Fantasy Premier League and other virtual games will see millions of fans look for competitive advantages over their peers throughout the season. And new research by Virgin Media O2, shared exclusively with City AM, reveals [...]
Agreement in place for sale of Morecambe FC after weeks of chaos

August 14, 2025

An agreement in principle has been struck which will see the ownership of Morecambe FC change after weeks of uncertainty. Bond Group Investments Ltd – headed up by former Worcester Warriors rugby owner Jason Whittingham – confirmed it had reached an agreement with Panjab Warriors, who were previously interested in buying the club, to sell [...]
Harrods stocks padel brand for first time as sport booms

August 14, 2025

Harrods has stocked a padel brand for the first time as the racket sport continues to expand across the United Kingdom. Pulco, a UK-based apparel brand, will be stocked in the iconic Knightsbridge department store with the collections designed in the capital. “We are incredibly proud to be the first padel apparel brand at Harrods,” [...]
David Beckham-backed Guild Esports put up for sale on insolvency marketplace

August 14, 2025

An esports company backed by David Beckham has been put up for sale on an insolvency marketplace, City AM can reveal. Guild Esports, which owns a multi-story gaming venue in Shoreditch, is seeking offers from prospective buyers with a bid deadline of Friday. Founded in 2018, the company employed esports teams which competed in popular [...]
Exclusive: Seven in 10 think fans are being priced out of football

August 14, 2025

Seven out of 10 football supporters in the UK believe traditional fans are being priced out of watching games, exclusive data for City AM can reveal on the eve of the Premier League’s return. Over 70 per cent of traditional football fans who have attended a match in the last 12 months have told City [...]
Exclusive: America’s Cup deal opens door to sailing prize money

August 13, 2025

The new commercial partnership signed as part of the coming 38th America’s Cup opens the door to the world’s oldest sporting trophy offering prize money, City AM can reveal. An agreement signed by the defending champions, The Royal New Zealand Yacht Squadron, and the British challenger, The Royal Yacht Squadron, is seen as a seismic [...]
City AM Triathlon Team Challenge at T100 London hailed as great success

August 13, 2025

A successful London T100 Triathlon weekend saw Maurten UK come home first in the City AM Triathlon Team Challenge. The London-based subsidiary of Swedish sports nutrition company Maurten AB came first out of 26 City AM Triathlon Team Challenge teams in a time of one hour, 12 minutes and 47 seconds. The likes of Steph [...]

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By: Matt Hardy

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