By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Carlyle announce deal with Formula 1 team Red Bull

September 9, 2025

Global investment firm Carlyle has announced a multi-year strategic partnership with Formula 1 team Red Bull in a first-of-its-kind deal. The Nasdaq Carlyle Group, with a market cap of $23bn, will use its partnership with the Formula 1 team title sponsored by Oracle to “open new avenues” for engagement, global connectivity and technology. And their [...]
Leyton Orient to let fans drink beer in stands at League One fixtures

September 9, 2025

Fans will be allowed to “drink beer” in the stands at Leyton Orient this weekend as the club announces a trial ahead of their League One match against Bolton Wanderers on Saturday. The club says it will offer fans the opportunity to drink low-alcohol beverages in view of their Brisbane Road pitch. The Sporting Events [...]
London fails to reach podium in list of top sport cities

September 9, 2025

London has failed to regain a place on the podium for the best sports cities after finding itself fourth for the second consecutive year. European rival Paris secured top spot for the third consecutive year, while US duo Los Angeles and New York made up the top three. London was fourth yet again, having slipped [...]
How do brands pick the right sport sponsorships?

September 9, 2025

Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
Spurs not for sale despite Staveley and consortium interest

September 8, 2025

Tottenham Hotspur is not for sale despite interest from Amanda Staveley, according to the Premier League side following questions over the club’s future. A statement issued by the north London club was released to quell rumours of a takeover led by former Newcastle United co-owner Staveley and her PCP International Finance investment vehicle. PCP International [...]
Introducing The Turnover: City AM’s sport business newsletter

September 8, 2025

For a long time the sports desk at City AM has been longing to read a sport business newsletter that combines the thrill of the biggest deals in the sector, with enough of a light touch to get us through the end of the week. So we created one ourselves. Introducing The Turnover. The Turnover [...]
Ex-FA chief Alex Horne: Club game, regulator and football finance

September 7, 2025

Since September began the world of football has continued to offer talking point after talking point. The Premier League transfer window closed to bring the curtain down on a summer splurge which topped £3bn for the first time; the Independent Football Regulator published its first piece of official policy ahead of its November detachment from [...]
Independent Football Regulator launches consultation on plans

September 4, 2025

The incoming Independent Football Regulator (IFR) plans to have access to banks and law enforcement, as well as the ability to force rogue owners to sell clubs as guidance is published. The IFR published plans for a new Owners, Directors and Senior Executives’ Test, which they say will “raise standards and give powers to take [...]
London Broncos set for takeover led by NRL legend Darren Lockyer

September 4, 2025

Brisbane Broncos rugby league legend Darren Lockyer has emerged as the face of a consortium looking to take over Super League hopefuls London Broncos. Seen as one of the best rugby league players of all time, the NRL stalwart is set to lead a takeover of the Championship club in an investment boost for rugby [...]
Former FA chief: I’d have hired Klopp as England boss in a heartbeat

September 3, 2025

Former FA chief Alex Horne says he would have “hired Jurgen Klopp in a heartbeat” as the manager who did get the England job, Thomas Tuchel, looks to restore momentum to the World Cup qualifying campaign this weekend. Horne, who oversaw the hiring of Fabio Capello and Roy Hodgson as England managers, believes that former [...]

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By: Matt Hardy

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