By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

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Exclusive: Times Radio in discussions for Boat Race radio rights

February 26, 2026

Times Radio is in advanced discussions with the Boat Race over the exclusive radio rights for the annual Oxbridge regatta on the Thames, City AM understands. The race’s TV broadcast is already switching from the BBC to Channel 4 and organisers are now closing in on a move to commercial radio for the first time [...]
Ronaldo acquires stake in second division Spanish team UD Almeria

February 26, 2026

Cristiano Ronaldo has acquired a stake in second division Spanish football team UD Almeria. The Portuguese footballer, who is currently playing for Saudi Pro League club Al-Nassr, has taken a stake in Union Deportiva Almeria, who are third in LaLiga 2. The club strengthens Ronaldo’s ties with the Middle Eastern kingdom, with Mohamed Al Khereiji [...]
Emirates boss on Arsenal stadium, leaving F1 and NBA Europe

February 26, 2026

Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]
World Cup events in doubt as US shutdown risks host city funding

February 25, 2026

Fears of “catastrophic” security issues at this year’s Fifa World Cup have emerged after US officials warned of financial shortfalls to the tune of over £650m. A partial federal government shutdown across the pond forced the freezing of nearly $900m of funding that would have been spent on the 11 US cities co-hosting the World [...]
Exclusive: RFU insist they will retain key role in spite of crunch votes

February 25, 2026

The RFU has insisted it will retain its key role across English rugby regardless of the outcome of two crunch votes this week which could see Prem Rugby ringfenced. On Friday the RFU Council will vote on proposals outlined in a recent Governance and Representation Review and is also set to approve plans, dubbed Project [...]
Deloitte big winner at Winter Olympics as sponsor sees engagement surge

February 24, 2026

Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]
Raducanu ditches Nike after eight years to sign £2.6m deal with rival

February 24, 2026

Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]
Exclusive: Inside the plan to keep the Welsh Rugby Union in check

February 24, 2026

One of Wales’s leading business figures is rallying support for a committee that would hold the Welsh Rugby Union to account amid its biggest crisis of the professional era. The Welsh Rugby Union and embattled chairman Richard Collier Keywood are facing an Extraordinary General Meeting amid a legal row over plans to reduce the number [...]
Ukraine invasion anniversary prompts fresh Russia Paralympics ban calls

February 24, 2026

Calls for the ban on Russian Paralympians to be reinstated have heightened as the invasion of Ukraine marks its fourth anniversary. The Winter Paralympics is set to begin next week, days after today’s conflict anniversary, with the International Paralympic Committee admitting 10 Russian and Belarusian athletes despite Western outcry. Officials representing host country Italy have [...]
Premier League clubs face unlicensed gambling firms ban

February 23, 2026

Premier League clubs could be banned from being sponsored by a plethora of betting firms as the government looks to crack down on illegal gambling. Despite a voluntary move by Premier League clubs to remove gambling and casino sponsors from the front of shirts from next season, those brands can move to sleeves and maintain [...]

MPs press competition watchdog to probe live music industry’s ‘dominant’ firms

What drinking alcohol at football could tell us about sporting fandom

Is this Europe’s weirdest holiday? Bog swimming in Estonia

By: Matt Hardy

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