By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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McLaren, a $100m-per-year deal and Formula 1’s sponsor boom

August 31, 2025

Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Man United shareholder, Ratcliffe’s Ineos, buys into Castore with Belstaff deal

August 28, 2025

Manchester United minority owner Sir Jim Ratcliffe’s Ineos has announced a “significant strategic investment” into premium sports apparel brand Castore. The petrochemicals company will invest in the British clothing brand as part of a deal which will see Castore acquire 100 per cent of Ineos-owned Belstaff on a “debt-free, cash-free” basis. Castore enjoys sporting sponsorship [...]
Free-to-air broadcaster 5 to show NFL and Super Bowl

August 28, 2025

Free-to-air broadcaster 5 has secured the rights to Sunday evening NFL matches, and will show the next Super Bowl. The new multi-year deal continues the long running theme of having elements of the NFL on free-to-air television in the United Kingdom, with the American football league also broadcasting a match on Channel 5 on the [...]
EU Commissioner: Overseas football matches a betrayal of fans

August 27, 2025

A top EU figure has described plans to play European football matches in other continents as a “betrayal” of fans. The European Commissioner for Sport Glenn Micallef said plans to play Serie A and LaLiga matches abroad should not be described as “innovation”. Both the Italian and Spanish top flight leagues are looking to play [...]
London Broncos apply to be Super League expansion club

August 27, 2025

The London Broncos rugby league team have applied to join an expanded Super League next season, the club have confirmed. Super League is growing from 12 teams to 14 in time for the 2026 season, with the Broncos one of 12 clubs expressing an interest in joining the English top flight. “London Broncos can confirm [...]
Women’s Rugby World Cup opener peaks at 2.4m viewers

August 26, 2025

England’s opening Women’s Rugby World Cup match against the USA peaked at nearly 2.5m as records tumbled during the competition’s opening weekend. The 69-7 victory over the States was watched by an average 1.5m viewers on BBC 1 while the 42,723 in attendance at Sunderland’s Stadium of Light surpassed the crowd for the previous final, [...]
Reeves warned against gambling tax as EU black market hits £70bn

August 26, 2025

Rachel Reeves has been warned to halt plans for tax hikes on bookies after research revealed illegal sites took over 70 per cent of Europe’s betting and casino sales in 2024. Data published by Yield Sec suggests that black market bookies and casino operators raked in £69.7bn across the 27 European Union countries in 2024. [...]
Union threatens LA Olympics strike and issues $5bn demand

August 26, 2025

The 2028 Los Angeles Olympics has been threatened with strike action by a union demanding a $5bn investment in local housing. The Unite Here Local 11 union has issued a list of demands ahead of the next Olympiad, insisting their 32,000 members could strike over the Olympics if they’re not listened to. They have asked [...]
Tennis and athletics rank top for value for money, according to Brits

August 26, 2025

Tennis and athletics have come out on top as sports Brits think are the best value for money, City AM can reveal. Exclusive research by Ipsos shows that of those who attended sport in the last 12 months, fans of tennis felt they got the best bang for their buck. Over three quarters of the [...]
Government commit £1.5m to cricket domes, including in Luton

August 25, 2025

The Government has committed £1.5m in funding towards the construction of two indoor cricket facilities ahead of the 2026 Women’s T20 World Cup. The cash injection will see Luton and Lancashire get domes to ensure cricket can be played year-round. DCMS secretary Lisa Nandy said: “Cricket has a remarkable power to inspire and unite communities [...]

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By: Matt Hardy

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