Engaging with the right app users globally without sacrificing your brand, appScatter speak to National Geographic City Talk Taking your app global is a process that requires a focused strategy and a clear vision of where you want to be – and who you want to engage – with your app. National Geographic, an iconic brand with over 360 million social fans around the globe, is laying the groundwork to do both. We [...]
How to Boost the Visibility of Your Mobile App City Talk The mobile app market is a massive and monstrous marketplace where the number of annual app downloads is forecast to top 200 billion in 2017, up from 82 billion in 2013. Research from Gartner expects app downloads will soar to 269 billion in 2017, up from 102 billion in 2013. 451 Research reminds that there [...]
Demystifying Android’s Alternative App Stores City Talk Whether you’re looking to expand the reach of your app or more effectively target a specific international region, the alternative app store scene presents enormous opportunities for app developers and publishers alike. Here are some of the best alternative app stores if your app is built on the Android framework. Aptoide With over 200,000 users [...]
6 Types of App Piracy You Need to Know August 7, 2017 The risk of app piracy is high and with that comes significant risk to brand reputation, ranking and revenues. Luckily we’ve put together a handy guide on what how to avoid this growing issue. As much as £3 billion is lost each year across 14 billion app instals globally to pirated apps, according to mobile [...]
Solving the distribution dilemma with appScatter June 28, 2017 App developers face great difficulties in getting their work noticed. In the crowded confines of the two primary app stores, newly-launched apps are easily lost, and the discovery dilemma is not quickly overcome, if at all. In the face of such a challenge, many app developers will resort to all manner of quick-fix gimmicks, or [...]
Common mistakes Android app developers make June 15, 2017 Android is an incredibly popular platform, and it is both growing and improving all the time. Android's openness must surely be the reason for its market development and continual innovation. The openness of Android also leaves the platform susceptible to segmentation. Segmentation can be a pitfall even to veteran developers. We want you to avoid [...]
appScatter eyes AIM Listing as it addresses the alternative app economy May 31, 2017 It may come as a surprise, but there are more than two app stores. In fact, there are over 300 app stores worldwide and this number is continuing to grow. In China, the two technology giants, Apple and Google, only account for 25 per cent of total downloads. UK technology start-up, appScatter, represents the industry’s [...]
Is my app reaching its target audience? April 19, 2017 As of January 2017, there were over 2.2m apps in the Apple app store. Too many of these are not reaching their target audience. In this article, we are going to look at ways that you as an application developer can ensure that your app reaches its desired audience. For the purpose of this article, [...]
