By: Frank Dalleres

Sports Editor Frank Dalleres is Sports Editor of City AM. He has almost two decades' experience covering the business of sport and has reported from Olympic Games and major international football, rugby union, tennis and golf competitions, both at home and abroad. Get in touch with stories and tip-offs and follow him on X at @frankdalleres

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Why Chelsea FC are giving away digital advertising to London’s small businesses

March 24, 2021

Chelsea are offering London’s small businesses a pandemic pick-me-up in the form of free digital advertising. The Premier League club plan to showcase a different start-up each matchday for the rest of the season, giving away digital assets worth five figures a time. “Rather than celebrating us, we wanted to celebrate the city that we’re [...]
British and Irish Lions summer 2021 tour to South Africa to go ahead

March 23, 2021

The British and Irish Lions tour to South Africa will go ahead this summer despite uncertainty over whether fans will be allowed to attend. Alternative arrangements, such as postponing the tour or playing the series in the UK or Australia, had been considered due to the Covid-19 pandemic. “After reviewing information relating to the various [...]
The most complex World Cup qualifying process yet? England’s path, the role of Qatar, the Nations League and Russia in the race for Europe’s 13 spots

March 23, 2021

When Bill Shankly quipped that “football is a simple game complicated by people who should know better” he could have been talking about the Qatar 2022 World Cup qualifiers. This week, England and the other 54 European national teams kick off their campaigns to reach next year’s tournament with a triple-header of matches. And the [...]
Thomas Tuchel has turned Chelsea into a winning machine – but the football is surprisingly dull

March 22, 2021

Thomas Tuchel’s transformation of Chelsea from freewheeling self-saboteurs to uber-efficient winning machine continues apace. Days after reaching the Champions League quarter-finals by beating kindred spirits Atletico Madrid, they marched into the last four of the FA Cup with minimal flourish against Sheffield United on Sunday. So serene has their recent progress been that media-shy Roman [...]
Women’s Super League nets £21m in groundbreaking TV rights deal with Sky and BBC

March 22, 2021

Sky and the BBC have agreed a landmark TV rights deal with the Football Association for the Women’s Super League (WSL). Under previous contracts, broadcasters have only paid production costs to show the WSL. The new three-year deal, which starts in September, is worth at least £7m per season, making it the most lucrative of [...]
Dale Vince interview: Forest Green Rovers chairman and green energy tycoon on climbing the football leagues while saving the planet

March 19, 2021

With a large green Union Jack behind him and a casually dishevelled appearance, Dale Vince brings to mind the leader of some rebel republic when he appears on the Zoom call. Being cast as a revolutionary is nothing new to Vince. In business, the former New Age Traveller has turned once-leftfield ideas about green energy [...]
Week in Sportbiz: Tokyo 2020 Olympics hit by another sexism scandal; World Rugby boosts women’s game; LaLiga brings tiki-taka teachers to East Sussex

March 18, 2021

“I would like to show a new direction,” said Seiko Hashimoto upon taking over as president of the Tokyo 2020 Olympics in the wake of a sexism storm last month. Four weeks later, Hashimoto’s hopes have been torpedoed by revelations that another senior male official for this summer’s Games made derogatory comments about women. Tokyo [...]
Thousands of Dutch football fans to return next week for Holland v Latvia World Cup qualifier

March 17, 2021

Holland has revealed plans to allow thousands of football fans, some without face masks, back into stadiums next week. Dutch football chiefs and the government will open doors at the Johan Cruyff Arena for the World Cup qualifying match between Holland and Latvia on Saturday 27 March. Up to 5,000 spectators will be allowed into [...]
Premiership Rugby Cup 2020-21 cancelled over player welfare and competition integrity concerns

March 17, 2021

The Premiership Rugby Cup has been cancelled for this season due to complications caused by Covid-19. Premiership Rugby, which represents England’s leading clubs, cited concerns over player welfare and the tournament’s integrity if it went ahead. It means there will be domestic cup competition in English club rugby for only the second time in half [...]
Cheltenham Festival set for biggest TV audience in 10 years as organisers broadcast more races and shorten intervals

March 16, 2021

This year’s Cheltenham Festival is set to attract its biggest UK television audience in a decade, according to analysts. The expected boost to viewing figures is a result of additional races being broadcast and the racecourse being closed to spectators, says Nielsen Sports. Cheltenham Festival, the most eagerly anticipated week of National Hunt racing in [...]

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By: Frank Dalleres

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