The tipping point: Why smartphone advertising may be set to soar February 9, 2014 @LiamWardProud MOBILE is the future” – we’ve heard it so many times it’s almost become a platitude. But while consumers have flooded into the smartphone market with haste (the chief executive of the Internet Advertising Bureau recently forecast that UK penetration will reach 75 per cent this year), ad spend is making the transition at [...]
The week in brief February 9, 2014 McVitie’s in “family of brands” £12m relaunch United Biscuits has announced a relaunch of its McVitie’s brand, unveiling a £12m multi-media advertising campaign as part of its efforts to accelerate growth for its sweet biscuits category. The food group will introduce updated packaging as part of the campaign, which begun last week with the broadcast [...]
Father v son: who will master the snowboard? February 9, 2014 Ski fan Keith Perry swapped his skis for a snowboard at Les Deux Alpes to see if he could give his son a run for his money on the slopes THE FACT that I fall into the so-called “grays on trays” category – snowboarders of a certain age – should have warned me off. That, [...]
Premier League: Fulham boss: Moyes tactics make it easy February 9, 2014 MANCHESTER UNITED 2 vs FULHAM 2 FULHAM manager Rene Meulensteen last night branded Manchester United’s attacking style as “straightforward” and simple to play against, after the former United coach came back to haunt the Red Devils on his first return to Old Trafford since departing last summer. Two goals in two second-half minutes from Robin [...]
Jones whips up snow storm and historic bronze February 9, 2014 SNOWBOARDER Jenny Jones wept tears of joy after her unlikely triumph on the slopes of Sochi yesterday saw her become Great Britain’s first ever medallist on snow at the Winter Olympics. Jones – at 33, six years older than any of her fellow finalists – claimed bronze in the slopestyle event with two brilliant descents [...]
Brown scathing of Murrayfield pitch February 9, 2014 ENGLAND full-back Mike Brown labelled Murrayfield unfit for international rugby after reviving hopes of a Six Nations title with victory over sorry Scotland on Saturday. Brown and centre Luther Burrell proved England’s try-scorers for the second successive weekend as Stuart Lancaster’s team won the Calcutta Cup at a canter 20-0. But the visitors’ hopes of [...]
Hazard should be winning player gongs, complains Chelsea chief February 9, 2014 CHELSEA boss Jose Mourinho believes Eden Hazard should be picking up more individual awards for his match-winning performances, after the Belgian international scored a hat-trick to send the Blues to the top of the Premier League. Hazard’s three goals against Newcastle earned Chelsea a 3-0 home win, allowing the west Londoners to leap-frog rivals Arsenal [...]
O’Shea breathes sigh of relief as late Smith score earns Quins win February 9, 2014 HARLEQUINS director of rugby Conor O’Shea revealed his relief after Sam Smith touched down with three minutes remaining to seal an 11-10 win over London Wasps yesterday. A first-half penalty-try had Wasps in control at The Stoop, but Ben Botica slotted a penalty 10 minutes after the break, setting it up for Smith to cross [...]
Sport Comment: Rugby facing threat of a two-tier Six Nations February 9, 2014 I’M finding it hard to remember a more dispiriting post-match experience than being in Edinburgh on Saturday night, following England’s dismembering of an abject Scotland rugby team, who you suspect would still have 0 on the board if the game was going on now. Hapless. Hopeless. There is no pleasure in saying that the Tartan [...]
Premier League: Risky football will take Spurs fourth, says Sherwood February 9, 2014 TOTTENHAM HOTSPUR 1 vs EVERTON 0 TOTTENHAM boss Tim Sherwood revealed he wants to introduce “risky” football to White Hart Lane to boost their aspirations of a top-four finish, after an unconvincing win over one of their nearest rivals. Emmanuel Adebayor’s second-half strike, from the first of just two shots on target Spurs mustered in [...]
