Creativity and automation make better bed fellows than you might think March 30, 2014 @LiamWardProud IF YOU talk to any media agency executive about the current state of the industry, two themes are certain to come up: automated ad buying and branded content. On the one hand, marketing is being transformed by the rise of ad exchanges, with automated bidding replacing humans to ensure ads are pushed only to [...]
The week in brief March 30, 2014 Soft drink adverts a success Britvic’s annual Soft Drinks Review found that “heavyweight marketing campaigns” helped low-sugar soft drinks like Coke Zero and Pepsi Max to post a rise in the value of sales last year. While the rest of the diet soft drink segment saw a marginal decline, high-budget advertising was found to have [...]
The tech whizz who still has faith in the trusty telephone March 30, 2014 Annabel Palmer talks to Paul Lees, the ex-BT programme manager who co-founded the conference call firm for SMEs Powwownow WANDER down any street and it will instantly become clear just how far the telecoms industry has changed in the past decade. A growing minority of households has now gone mobile-only, in Britain and elsewhere. But [...]
Pros and cons of learning Mandarin March 30, 2014 There’s a cost to being lost in translation, but English is still the global language of business ON HIS return from China late last year, David Cameron called on British school pupils to forget about French and German, and to crack on with the scarily difficult business of learning Mandarin. It’ll be a struggle. Fluency [...]
Borneo to be wild March 30, 2014 Elizabeth Fournier treks to the home of the orang-utan and discovers honeymoon bliss BORNEO isn’t the sort of place people just go. The world’s third largest island, shared by Indonesia, Malaysia and Brunei, is a Serious Destination; usually found on those top five lists that honeymooners browse, vying with African safaris or the Maldives for [...]
The Roux family take their culinary expertise to Epsom March 30, 2014 FINALLY, the greatest flat-race in the world has a world-class restaurant to match. Last week, French culinary legends Albert Roux and his son Michel Roux Jnr launched a new fine dining establishment that is to be at Epsom Downs Racecourse during the Investec Derby Festival. As official newspaper of the event, City A.M. was on [...]
Top tip: Prep yourself with a day in Singapore March 30, 2014 SEEING as you’ll have used all of your savings and annual leave on this trip, and come so far, it makes sense to throw in a stopover to acclimatise yourself to the time difference. You could do worse than to pick Singapore, one of the original Asian tiger economies and now home to more than [...]
Premier League: Belief scarce at Spurs, says Sherwood March 30, 2014 LIVERPOOL 4 TOTTENHAM HOTSPUR 0 UNDER-FIRE Tottenham boss Tim Sherwood believes his players’ failure to win their own psychological battles has stopped them beating a top-four side this season. Yesterday’s 4-0 hammering at Anfield moved Liverpool a point clear at the top of the Premier League and left Spurs languishing in sixth place, eight points [...]
Saracens must claim top-two spot, says McCall March 30, 2014 AFTER Saracens secured their place in the Aviva Premiership play-offs on Saturday, director of rugby Mark McCall was insisting they swiftly wrap up a home semi-final too. Sarries ensured they will remain in the top four for the rest of the regular season with a 32-20 defeat of London rivals Wasps – their 16th victory [...]
Victorious Hamilton: This is my best ever car March 30, 2014 BRITAIN’S Lewis Hamilton hailed this year’s Mercedes as the best Formula One car he has ever driven after leading the team to their first one-two finish since 1995 at the Malaysian Grand Prix yesterday. Hamilton started on pole and soon pulled away, in the end crossing the finish line more than 17 seconds ahead of [...]
