WPP shares dive after sales slump July 9, 2025 Shares in advertising giant WPP plummeted by over 13 per cent on Wednesday morning after the company said sales would take a hit in the second quarter after it lost several key accounts. The FTSE 100 firm said on Wednesday revenue for the first half was expected to decline between 4.2 and 4.5 per cent. [...]
WFH: Office workers in line for quicker promotions and higher pay June 17, 2025 Staff who attend the office regularly can expect bigger pay rises and faster promotions than peers who prefer to work from home (WFH), a fresh survey of top employers has found. According to research from recruitment shop Reed, over two thirds (68 per cent) of UK companies are more likely to compensate office regulars with [...]
WPP boss Mark Read to step down June 9, 2025 WPP’s chief executive Mark Read will step down at the end of this year after the advertiser’s shares hit a four-year low earlier this year amid global economic headwinds and the rise of AI across the sector. Read departs after more a 30-year stint at the London-listed advertising group, of which seven were in the [...]
Are we witnessing the slow death of advertising holding companies? May 5, 2025 The feted founder of AKQA, Ajaz Ahmed, has launched a new agency that promises to take on the “slow, bureaucratic” ad groups that since the pandemic have have been labouring under stagnant revenues and falling share prices. Ali Lyon asks: “Are those holding companies on borrowed time?” Ajaz Ahmed is not a man to shy [...]
WPP bets big on AI after a slow start to 2025 April 25, 2025 WPP‘s revenue edged lower in the first quarter of 2024, as macroeconomic uncertainty and cautious client spending, as well as competitive pressure, weighed on advertising budgets globally. Yet, the firm is leaning heavily into AI, data and integration to fuel long-term growth, securing new business wins and pressing ahead with its transformation strategy. The advertising [...]
WPP: FTSE 100 giant offers free-lunch Friday to get staff into office April 13, 2025 The FTSE 100 advertising agency WPP has began offering free lunches to lure employees back into the office on Fridays. From April, WPP’s team of 108,000 people is expected to be in the office at least four days a week. The new rules require employees to work in the office at least two Fridays a [...]
British firms sticking to DEI policies despite Trump crackdown April 8, 2025 UK business leaders are not adjusting their approach to diversity, equity and inclusion (DEI) despite many high profile American counterparts rowing back on their policies in the face of pressure from the Trump administration, a survey has found. According to a poll conducted by the Institute of Directors (IoD), more than seven in 10 (71 [...]
Exclusive: WPP ad agencies Ogilvy and Grey have not yet introduced four-day office policy April 4, 2025 Two of WPP’s flagship advertising agencies have not been able to introduce their holding company’s contested return-to-office mandate because they do not have enough desks to accommodate the influx of staff. City AM has learned that Ogilvy and Grey’s London offices have not yet implemented WPP’s demand for staff to work four days a week [...]
WPP wins Heineken marketing deal amid AI push March 31, 2025 Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail and customer experiences. Under the new agreement, the ad giant will use its AI-powered operating system, WPP Open. Together, both companies will collaborate to optimise in-store activations, retail strategies and various e-commerce [...]
WPP bets big on AI to regain industry leadership March 22, 2025 Artificial intelligence (AI) isn’t just reshaping industries, it’s upending them. Nowhere is this more evident than in advertising, where AI is reshaping how brands create, deliver and optimise campaigns. While many firms are still finding their feet with AI, WPP is claiming it has hit the ground running. For the global communications giant, the AI [...]