London hailed as global capital for women’s sport as 1.4m visit Sport Business London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital. Nearly 82,000 fans packed in to Allianz Stadium in Twickenham last month to watch England beat Canada to win a first Women’s Rugby World [...]
Kildunne and Maher honoured with Barbie dolls, celebrating women’s sport Sport Business England Red Roses star Ellie Kildunne has been honoured with her own Barbie doll alongside US sensation Ilona Maher. The pair are two of four players – alongside New Zealand’s Portia Woodman and France’s Nassira Konde – to have dolls created for them by Barbie owner Mattel. It comes after the Red Roses partnered with [...]
Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup lift Sport Business England’s Red Roses weren’t the only winners at the Women’s Rugby World Cup; sponsors Mitsubishi Electric, Emirates and Mastercard all enjoyed major boosts from the tournament. Mitsubishi saw a 60 per cent increase in online engagement as a result of its partnership with the Women’s Rugby World Cup, which hosts England won on Saturday in [...]
Women’s sport leagues, not teams, are the new investment frontier September 27, 2025 Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast. For years, many investors dismissed women’s leagues as worthy [...]
Where to watch the Women’s Rugby World Cup in London September 26, 2025 The Women’s Rugby World Cup final between England’s Red Roses and Canada gets underway on Saturday afternoon. And with a third-place play-off between New Zealand and France beforehand, there’s a bumper day of rugby in the capital. Unsurprisingly it is a sell-out in south west London so we have you covered for a couple of [...]
Women’s Rugby World Cup has shown ROI potential of women’s sport September 26, 2025 On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]
Last-minute Women’s Rugby World Cup tickets due on sale this week September 22, 2025 Red Roses fans will get a chance to snap up last-minute tickets for Saturday’s Women’s Rugby World Cup final, with more set to go on sale this week. The final, between England and Canada at the 82,000-capacity Allianz Stadium in Twickenham, had already sold out of all tickets made available. But World Rugby will this [...]
Maher, mauls and moneyballing women’s rugby September 19, 2025 Much has been said about USA rugby player Ilona Maher’s potential move to wrestling and the WWE, and she herself has mentioned how she’d like to follow in the footsteps of people like The Rock in going from sport and entertainment into acting. The confidence of the most followed rugby player in the world is [...]
Free-to-air TV should be crucial pillar for rugby union August 29, 2025 Whether it be the Women’s Rugby World Cup pulling in millions of viewers on the BBC or the Six Nations being a staple of Saturday afternoon TV guide planning, free-to-air is crucial for a sport like rugby union. It is a sport that needs eye balls and a sport that thrives off being given prime [...]
Women’s Rugby World Cup opener peaks at 2.4m viewers August 26, 2025 England’s opening Women’s Rugby World Cup match against the USA peaked at nearly 2.5m as records tumbled during the competition’s opening weekend. The 69-7 victory over the States was watched by an average 1.5m viewers on BBC 1 while the 42,723 in attendance at Sunderland’s Stadium of Light surpassed the crowd for the previous final, [...]