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Wearable technology

  • Apple Watch launch event is happening 9 March

    February 26, 2015

    Apple has revealed it is holding an event on 9 March at which it is widely expected to launch the Apple Watch. The tech firm has sent out an invite for the "Spring Forward" event which will take place at the Yerba Buena Center for the Arts in San Francisco. Chief executive Tim Cook announced Apple [...]

  • Pebble Time and the three best smartwatches to buy right now

    February 25, 2015

    Before the hype of the still-to-be-released Apple Watch, the smartwatch revolution was kickstarted by Pebble. A scrappy upstart compared to the Leviathan that is Apple, this pioneer was crowdfunding its first smartwatch way back in 2012 and by the end of last year, had sold one million devices. Now it's back with its latest design, [...]

  • Pebble Time: New smartwatch enters Kickstarter record books, raising £6.1m in seven hours

    February 24, 2015

    Pebble smashed crowdfunding records yesterday as it returned to Kickstarter to fund its second smartwatch, Pebble Time. Within 17 minutes, the firm had reached its initial finding target of $500,000 (£324,000). And after 49 minutes, it had hit the $1m mark, obliterating the previous record for the milestone. Seven hours after the campaign kicked off, Pebble had [...]

  • Why the Apple Watch should obliterate sales records for wearable tech

    February 17, 2015

      Apple is banking on its new Apple Watch being a breakthrough device for the wearable tech sector after ordering between 5m – 6m units from its Asian supplier.   An April launch date for the product has been set by Tim Cook who said in Apple’s earnings call last month that his “expectations are [...]

  • Google Glass: Four cool things the explorer programme did (other than create the Glasshole)

    January 16, 2015

    Google Glass' "explorers" did more than just invent the Glasshole. Early adopters testing out Google’s smart glasses may have been given that less-than-kind label, but many of those involved in the programme were actually working on some pretty cool things. Will these beta ideas ever become mainstream? According to reports, Glass in its current form [...]

  • Fitbug share price slumps as CEO Malcolm Fried steps down from wearable group

    December 9, 2014

    Fitbug, the penny stock that roared to life earlier this year after Sainsbury’s and Target announced they would stock its fitness trackers – sending shares up over 4,000 per cent – came back down to earth yesterday. On news that Fitbug would raise £3.5m through the placing of 39m new shares and chief executive Malcolm [...]

  • Next Google glass has something new inside

    December 1, 2014

    Google is expected to turn to chipmaker Intel to power the second generation of its Glass computer headset expected to launch next year. Glass originally launched in 2012, but has as yet failed to gain sales traction with its £1,000 price tag and nerdy appearance. Intel plans to promote Glass to a business audience, according [...]

  • Apple Watch apps: Instagram, ESPN and American Airlines sign up to developer tool

    November 18, 2014

    Apple wants developers to start building apps for its forthcoming Apple Watch – and it is providing them with the tools to do it.   WatchKit is a piece of software that gives developers the tools to create apps before the smartwatch becomes available.   The standard Apple Watch is set to start at retail a [...]

  • WPP agency Mindshare’s UK boss Mark Creighton on wearable technology and collaboration between agencies

    November 9, 2014

      It's no secret that the media business is changing irrevocably because of digital technologies. But while some agency execs yearn for the age of bulk media contracts negotiated over a long, boozy lunch with TV bosses, Mindshare’s Mark Creighton comes across as positively electrified by the new digital frontier.    He talks to City [...]

  • 7Digital shares soar on Will.I.Am smartwatch deal talks

    October 13, 2014

    One of the digital darlings of London’s Silicon Roundabout has confirmed it’s in talks with global superstar and tech entrepreneur Will.I.Am to create a music streaming service for his soon-to-launch smartwatch. Shares in 7Digital soared 77.16 per cent yesterday to 35.88p after the firm confirmed it was in discussions with the musician with “respect to [...]

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