London ad campaign boosts Abu Dhabi theme parks Business Visitors from the UK to Abu Dhabi’s theme parks surged by 40 per cent last year following the first advertising campaign for them in London which saw banners for Sea World, Warner Bros World and Ferrari World plastered on the walls of underground stations and at Canary Wharf. It was part of a diversification plan [...]
Reed Smith latest to enter fledgling Saudi legal market Legal Transatlantic law firm Reed Smith has stormed into Saudi Arabia, becoming the latest international law firm to plant its flag in the Kingdom’s new legal market. Two years ago, Saudi Arabia changed its law to allow foreign law firms to operate independently. The Saudi government’s strategy was to attract international business and legal expertise for [...]
Why doesn’t Saudi Arabia sponsor rugby when it invests everywhere else? Sport Business If you were going to have a gander through the list of sports sponsorship deals related – directly or indirectly – to the Kingdom of Saudi Arabia, you’d be scrolling for a good while. Because research by Play the Game reports that there’s a total of 910 deals between Saudi Arabia or Saudi companies/individuals and [...]