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The Hundred

  • Are franchise IPOs the end game for The Hundred’s £1bn investors?

    August 28, 2025

    Have The Hundred’s investors figured out yet how they will make a return? Look out for minority stake sales and maybe even listings in India, says Ed Warner. Never make an investment without having a plan on how to sell it. Illiquidity can scupper the most enticing of propositions. The very best portfolio managers, especially [...]

  • Ahead of the Game: Fifa eyes Morocco over Spain as 2030 World Cup HQ

    August 27, 2025

    Fifa is in advanced discussions about basing the headquarters of the 2030 World Cup in the Moroccan capital Rabat.  The centenary World Cup will be co-hosted by Morocco, Spain and Portugal, with the opening three games to be held in Paraguay, Argentina and Uruguay in a nod to the competition’s roots.  The 2026 World Cup [...]

  • Hundred: ECB under fire over opt-out data transfer cut-off date

    August 15, 2025

    Hundred organiser the ECB has come under fire for forcing fans to opt-out of having their data transferred to new franchise owners. At least 49 per cent of each of the eight Hundred franchises have been sold to overseas investors, with some teams selling a majority shareholding. And with it, as is common with ownership [...]

  • Cricket’s dirty secret: Unpaid players, rogue officials and bad governance

    August 13, 2025

    In many ways, these are heady days for cricket. A return to the Olympics in LA in 2028 promises to take a sport with pockets of fervent support to new audiences; The Hundred has shown the game’s appeal to deep-pocketed investors; and the recent series between England and India delivered thrills and spills in the [...]

  • Chanel chief Leena Nair joins Tech Titans investor group at London Spirit

    August 13, 2025

    Chanel chief executive Leena Nair has joined the Tech Titans group of investors who now own 49 per cent of London Spirit. The British-Indian executive was at Lord’s last week for the first game of this year’s Hundred competition between Spirit and Oval Invincibles after reaching out to Nikesh Arora, the chief executive of Palo [...]

  • Birmingham Phoenix tee up Castore as Hundred teams ditch New Balance

    August 6, 2025

    Birmingham Phoenix have agreed a kit deal with Castore for next season, with The Hundred’s long-term apparel supplier, New Balance, increasingly being phased out by the franchises that are under new ownership.  City AM revealed last week that London Spirit are also dropping New Balance after the current campaign, with their new co-owners, Cricket Investor [...]

  • London Spirit captain hopes Hundred investment can close pay gap

    August 4, 2025

    London Spirit captain Charlie Dean hopes that more investment into The Hundred can close the pay gap between the men’s and women’s competitions. Players in the women’s top bracket of this year’s edition of The Hundred are set to earn £65,000, a 30 per cent increase on last year, for a month of cricket. In [...]

  • Exclusive: OnlyFans signs up England cricket star Tymal Mills

    August 4, 2025

    England international Tymal Mills has agreed a partnership with OnlyFans that will see him become the first big-name cricketer on the global content creator platform. Mills joins other athletes including tennis star Nick Kyrgios on the site, where he has promised to share behind-the-scenes content, analysis and one-to-one coaching advice.  As part of the partnership, [...]

  • ECB hails ‘exciting new phase’ after six Hundred deals completed

    July 30, 2025

    England and Wales Cricket Board chair Richard Thompson has welcomed “an exciting new phase” for cricket after confirming completion of the sale of six stakes in The Hundred franchises. The six deals formally finalised ahead of next week’s fifth season include London Spirit, Birmingham Phoenix, Manchester Originals, Northern Superchargers, Southern Brave and Welsh Fire. Despite [...]

  • London Spirit: Tech titans strike Nike kit deal in Hundred first

    July 30, 2025

    London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year.  The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]

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