Exclusive: OnlyFans signs up England cricket star Tymal Mills August 4, 2025 England international Tymal Mills has agreed a partnership with OnlyFans that will see him become the first big-name cricketer on the global content creator platform. Mills joins other athletes including tennis star Nick Kyrgios on the site, where he has promised to share behind-the-scenes content, analysis and one-to-one coaching advice. As part of the partnership, [...]
ECB hails ‘exciting new phase’ after six Hundred deals completed July 30, 2025 England and Wales Cricket Board chair Richard Thompson has welcomed “an exciting new phase” for cricket after confirming completion of the sale of six stakes in The Hundred franchises. The six deals formally finalised ahead of next week’s fifth season include London Spirit, Birmingham Phoenix, Manchester Originals, Northern Superchargers, Southern Brave and Welsh Fire. Despite [...]
London Spirit: Tech titans strike Nike kit deal in Hundred first July 30, 2025 London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
Fans and athletes both lose in sport’s endless entertainment loop July 24, 2025 New tournaments, expanding global championships, tours of dubious sporting merit and very little rest – isn’t it time we gave our athletes a break, asks Ed Warner? If only the world wasn’t spherical, maybe then we wouldn’t have lost the sporting seasons. As it is, summer bleeds from northern hemisphere to southern, which sends winter [...]
Oval Invincibles sale delayed due to unresolved issues, reports say July 22, 2025 Unresolved issues including the future name of the franchise have delayed completion of the sale of Oval Invincibles – and the flow of funds to hard-up counties – according to reports. The deal will see RISE Worldwide, a subsidiary of the Ambani family’s Reliance Industries, take 49 per cent ownership of the Oval Invincibles franchise [...]
County cricket faces viability questions, warns report July 15, 2025 County cricket faces “questions about its long-term viability” despite a looming £520m windfall from sales of stakes in the Hundred franchises, a new report has warned. The Leonard Curtis Cricket Finance Report, launched yesterday at the Oval, examines the financial health of domestic cricket in England and Wales. It found that central funding accounts for [...]
Rolex sponsored Wimbledon stars made to pay for own watches July 9, 2025 A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing. Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]
Hundred teams to be buoyed by hike in IPL franchise valuations July 8, 2025 Hundred teams with links to the Indian Premier League (IPL) are to be buoyed by increased brand valuations for their subcontinental sibling clubs after a new report revealed major competition growth. While Royal Challengers Bengaluru, who do not have any involvement in bids for the eight Hundred franchises, topped the brand value list at £198m, [...]
Global sports market forecast to be worth $600bn by 2030 July 1, 2025 Growth of the global sports market is forecast to accelerate, making it worth $600bn (£438bn) by 2030, according to a report published today by consultancy Kearney. The market has grown an average of five per cent annually since 2020 but that rate is expected to increase to eight per cent, the report says. “Sport is [...]
London Spirit: Tech titans eye speedy Hundred deal to beat Trump tax rises June 25, 2025 English cricket is set to be an unlikely beneficiary of US President Donald Trump’s tax changes, with the so-called “tech titans” who are buying into London Spirit eager to complete the transaction before the One Big Beautiful Bill Act is rubber-stamped by Congress. One clause of the Republic-sponsored bill, now with the Senate having been [...]