Luke Littler attracts Meta to darts with Oakley glasses partnership Sport Business Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]
‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’ Sport Business When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye. “We made quite a bit of noise,” Target group CEO James Tattersall tells City AM. “We put [...]
Littler under new darts management days after going solo Sport Business Luke Littler has become the first player to be managed by Target Darts just days after announcing he’d gone solo. The teenager has catapulted into sporting stardom, and earlier this year won his first World Darts Championship title at Ally Pally. Last week, however, he split from Martin Foulds’ ZXF Sports, whom he’d been with [...]
Littler, Gen Z and Netflix: Why investment banks have fallen for darts March 20, 2025 Forget AI, clean energy and healthcare, there is a new hot tip for investors looking for big returns: the historically downmarket, beer-soaked world of darts. The sport is riding the crest of a wave generated by better promotion, wider consumption and, more recently, the rise and rise of teenage phenomenon Luke Littler. Ticket demand is [...]
Ahead of the Game: Tottenham in crosshairs as Ratcliffe eyes more cuts February 19, 2025 Sir Jim Ratcliffe and Ineos are set to continue cutting their investment in sport beyond Manchester United with the company’s commercial deal with Tottenham Hotspur unlikely to be renewed. Spurs signed a five-year contract with Ineos Grenadier as their official 4×4 vehicle partner in 2022, having previously partnered with Ineos Hygienics as official hand sanitiser [...]
All eyes on Littler at Ally Pally as last eight looms December 31, 2024 Luke Littler says “all eyes would still be on me” even if title rival Luke Humphries had not been knocked out of the World Championship. Littler became an even heavier favourite to win the tournament after he did what the world number one could not do by reaching the quarter-finals at Alexandra Palace. The 17-year-old [...]