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      Icons, purpose and gastronomy: How brands can win at the 2026 World Cup

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Sports money

  • Gaming changers: how marketing messages have had to change for gambling companies

    April 1, 2019

    Where do you know Ray Winstone from? If you’re of a certain vintage, you’ll probably recall his early work. Carlin in Scum, Kevin the rocker in Quadrophenia. More of a millennial? Then perhaps it’s his turn opposite Ben Kingsley in Sexy Beast or as Frenchy in The Departed. Or maybe it’s simply him yelling “put [...]

  • Ed Warner: Good riddance to ‘no compromise’, the funding policy that sucked joy out of sport

    February 13, 2019

    Good riddance to ‘no compromise’. UK Sport, the quango responsible for handing over National Lottery funds to Britain’s Olympic and Paralympic sports, has consulted the public, unsurprisingly found that it loves medal-winners, but has still chosen to change its funding strategy for the Games in Paris in 2024 and Los Angeles four years later. And [...]

  • UK Sport’s new funding strategy: is the era of the medal-hoovering “no compromise” policy over?

    February 12, 2019

    One phrase has come to define Britain’s transformation from international underachievers to major force at Olympic and Paralympic Games over the last 15 years: “no compromise”. The slogan was coined to distil a narrowing of UK Sport’s funding focus; from 2004, only governing bodies and athletes likely to win gold, silver or bronze in the [...]

  • The world’s richest football clubs 2019: Real Madrid replace Manchester United at top of Deloitte Football Money League

    January 23, 2019

    Manchester United have lost their status as the world’s richest club after Real Madrid replaced them at the top of Deloitte’s Football Money League. The Spanish giants ended United’s two-year domination of the annual list by generating revenue of €751m (£665m) last season – an all-time record for any football club. Read more: Spurs vs [...]

  • Tottenham overtake Juventus and close in on Arsenal in Deloitte Football Money League

    January 23, 2019

    Tottenham’s emergence as one of Europe’s growing powers is paying dividends off the field, with the club now placed among the top 10 richest football clubs in the world. Spurs overtook Italian giants Juventus to take 10th place in Deloitte’s Football Money League 2019, as revenue leapt to €428.3m (£379.4m) last season from €359.5m in [...]

  • Why have Premier League clubs made so few signings in the January 2019 transfer window?

    January 21, 2019

    On the field, the action continues to come thick and fast in the Premier League. Liverpool and Manchester City remain locked in a title race of the highest quality, there are compelling battles both to finish in the top four and to avoid relegation, and the most recent round of fixtures saw not one but [...]

  • Big brands doing big deals show the UK sports sponsorship industry remains in rude health

    January 14, 2019

    January is typically the time to look forward, to forecast and predict what will happen in the coming year. To understand the state of the UK sponsorship industry, however, it’s more worthwhile to look at what happened in the months leading up to Christmas. Rewind to the week after Black Friday in December and big [...]

  • Sport and betting: Why Brexit could pave the way for a wider levy, the role of live data rights, and how the $5bn US market can change the game

    January 7, 2019

    The UK betting industry’s voluntary “whistle-to-whistle” advertising ban during live sports coverage has been widely welcomed but broadcasters – and, by extension, the media rights fees they pay to sport – will take a hit and some sports, such as horse racing, are deemed to be so reliant on gambling that they are exempt from [...]

  • Did Football Leaks kill financial fair play? Where breakaway threats and claims of systematic cheating have left Uefa’s rules

    December 6, 2018

    Credibility has always been hard to come by for Uefa’s financial fair play rules, but a series of recent claims involving some of the sport’s richest and most powerful clubs has made the European governing body’s attempts at regulation look weak at best and, at worst, doomed. Central to the current crisis surrounding FFP is [...]

  • Davis Cup reboots, Wembley sale talk and Premiership Rugby takeover bids: how private investment is shaking up a sports industry at a crossroads

    November 22, 2018

    From plans for a breakaway Super League in European football to takeover bids for Premiership Rugby, the collapsed sale of Wembley Stadium and the $3bn revamp of the Davis Cup, there is a common thread running through some of the biggest sports stories of recent months. Change is sweeping through the industry at breakneck pace [...]

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