Why doesn’t Saudi Arabia sponsor rugby when it invests everywhere else? December 7, 2024 If you were going to have a gander through the list of sports sponsorship deals related – directly or indirectly – to the Kingdom of Saudi Arabia, you’d be scrolling for a good while. Because research by Play the Game reports that there’s a total of 910 deals between Saudi Arabia or Saudi companies/individuals and [...]
Sport facing ‘tipping point’ as youth ditch live coverage November 19, 2024 The sport industry is at “a tipping point” due to declining interest in watching live sport among young people, experts have warned. Two thirds of global sports executives are concerned that a shift amongst younger fans from live sport to highlights and documentaries could damage the commercial value of the industry, according to Altman Solon’s [...]
Founder Favourites: The challenges of starting a business and buying a football club November 8, 2024 In this episode of Founder Favourites, speaking to co-hosts Jennifer Sieg and Emmanuel Nwosu, Carol Shanahan tells the world how she managed to secure her first role in an all-male firm at the age of 17.
Short Track World Tour: The league revolutionising for relevance October 29, 2024 When you think of sporting innovation, what comes to mind? The Hundred, maybe, or Saudi’s tennis showcase 6 Kings Slam? Well what about short track speed skating? Because the International Skating Union (ISU) has just launched the first leg of a totally revamped world tour in which 28 franchises compete across six meetings. The ISU [...]
Glasgow officially named 2026 Commonwealth Games hosts October 22, 2024 Glasgow has today officially be named the host of the 2026 Commonwealth Games. The Scottish city, which hosted the 2014 edition of the Games, has stepped in to replace Victoria after the Australian state pulled out. The 2026 edition, however, will be scaled down and is set to completely pay for itself.It means four of [...]
Fans will grow weary if player burnout continues in sport October 21, 2024 With demands on players like nothing seen previously, is potential player burnout also going to have an impact on fans too? It’s a surprising thing that during a cost-of-living crisis, with households struggling and economies straining, I find myself sympathising with Rodrigo Hernández Cascante. The £200,000-a-week Manchester City midfielder, better known as Rodri, last month [...]
Sports teams can make better use of Apprenticeship Levy, ex-Quins CEO says October 9, 2024 A former Premiership Rugby chief executive has called on the government to cut red tape and back sports clubs to use the existing Apprenticeship Levy to fuel upskilling opportunities for athletes and local communities. David Ellis, who served as CEO of Harlequins for eight years until 2019, insists the compulsory tax could be better used [...]
‘It’s been chaos, but good chaos’: Building Britain’s new basketball league in weeks September 23, 2024 Super League Basketball interim chair and majority owner of the Sheffield Sharks Vaughn Millette on his baptism of fire, challenging the rest of Europe and the demise of 777 and the London Lions. The last few months have, Vaughn Millette admits, been “a wild ride”. Until mid-July, the American was merely an interested spectator of [...]
Scotland set to host 2026 Commonwealth Games September 17, 2024 Scotland are set to step in and host the 2026 Commonwealth Games in Glasgow after a deal was struck this month. A scaled-down version of the Games, started initially as the Empire Games during the times of the British Empire, will return to Glasgow 12 years after the city last played hosts, according to BBC [...]
How much prize money will players earn at this year’s US Open? September 6, 2024 The 2024 US Open wraps up this weekend at Flushing Meadows and with it, the most lucrative fortnight for players in the history of tennis prize money. That’s because the American Grand Slam boosted its total prize fund to a record $75m (£57m) this year, to be shared by all players taking part. And the [...]