Exclusive: ‘Punchy’ £2.5m crowdfund to value Kane-backed Reflo at £25m Sport Business A “punchy” £2.5m crowdfunding round launched by Reflo, the apparel brand backed by footballers Harry Kane and Phil Jones, will value the sustainable sportswear firm at £25m, co-founder Rory MacFadyen has told City AM. The brand, which boasts the likes of England striker Kane and Formula 1 team Williams within its client roster, has announced [...]
Daniel Dubois next fight: Brit mulls Usyk revenge mission and Joshua rematch Sport Daniel Dubois is weighing up a rematch with either Oleksandr Usyk or Anthony Joshua after being forced to pull out of his £7m world title defence against Joseph Parker. IBF heavyweight champion Dubois was ruled out of the scheduled fight with Parker in Riyadh on Saturday at short notice after falling ill and his stand-in [...]
Arsenal cash in on Champions League return with record revenue Sport Business Arsenal’s return to the Champions League and lucrative new sponsorship deals boosted the club’s revenue by 32 per cent to a record £616.6m last year. The £150m increase came from improved matchday, broadcast and commercial revenues and puts Arsenal behind only Manchester City and Manchester United for income in the Premier League. But £256m of [...]
RFU criticised for lack of consultation over bonus row engulfing Sweeney February 13, 2025 An independent review of the bonus controversy engulfing the Rugby Football Union and its chief executive Bill Sweeney has criticised a lack of consultation with the RFU Council. The review, conducted by law firm Freshfields, backed the RFU’s design and implementation of its long-term incentive plan (LTIP), which saw Sweeney receive a £358,000 bonus last [...]
Manchester City’s £20m carrot in Real Madrid Champions League tie February 10, 2025 Manchester City will be playing for a potential £20m in prize money when they take on holders Real Madrid in their Champions League knockout play-off tie on Tuesday. Pep Guardiola’s struggling side will bank an additional €10m (£8m) just for progressing from the two-legged tie against the Spanish giants and reaching the last 16. That [...]
NFL betting: Super Bowl fans to wager billions on Swift, Gatorade, Eagles and Chiefs February 9, 2025 The NFL Super Bowl, in all of its commercial glory, will take the headlines across the next 24 hours; whether that be the half-time show, the result of the adverts. But the betting markets this weekend are a fascinating watch, with last year’s Super Bowl – when comparing bet-on events – beating out the Euros [...]
Super Bowl LIX: The adverts that cost $7m for 30 seconds February 8, 2025 Steve Howell of sports marketing agency Dark Horses takes us through this year’s Super Bowl LIX ads, featuring Beckham, Keoghan and Meg Ryan It’s a strange time for brands wishing to advertise. Technology designed to help consumers avoid commercials has never been more pervasive, whatever medium you choose. There are adblocker apps, browser extensions, unsubscribing [...]
Olympic Games set to steady ship with major Chinese sponsor February 6, 2025 Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic Committee after long-term sponsors jumped ship. The Chinese organisation is in the final stages of signing a deal to join the IOC sponsorship family, according to SportBusiness. In 2023 the cooperation generated £19bn and its subsidiaries [...]
Cristiano Ronaldo wants to own ‘several football clubs’ February 5, 2025 Cristiano Ronaldo wants to take his prolific streak into the boardroom when he retires from playing football by owning a multi-club network. Ronaldo shows no sign of hanging up his boots as he turns 40 today, with the forward still breaking goalscoring records for Portugal and Al Nassr in the Saudi Pro League. But the [...]
Man City splurge drives third biggest Premier League January spend February 4, 2025 Manchester City’s record £180m outlay saw Premier League clubs rack up their third biggest January transfer window spend ever. English top-flight clubs spent a total of £370m during the winter transfer window, which closed on Monday night after a flurry of late activity. The biggest deal saw struggling champions Manchester City make Spanish midfielder Nico [...]