Explained: Why Cristiano Ronaldo’s Coke snub at Euro 2020 was not the cause of Coca-Cola’s share price drop June 17, 2021 Cristiano Ronaldo was credited with knocking $4bn off the value of Coca-Cola earlier this week when he snubbed the soft drink – but does the theory stack up? The Portuguese football superstar pointedly moved two bottles of Coke from his desk at a Euro 2020 press conference and instead held up a bottle of water, [...]
Week in Sportbiz: Ukraine told to change Russia-baiting Euro 2020 kit; Germany muscles in on London NFL patch; beIN and Channel 4 bag rights deals June 10, 2021 Euro 2020 may not have started yet but it has already kicked off between Ukraine and Russia. Ukraine tweaked the nose of Russia earlier this week when it revealed a Moscow-baiting new football kit, to be worn at Euro 2020. The yellow shirt features a map of Ukraine that includes Crimea, which Russia annexed in [...]
Private equity giant CVC in talks to invest in OneTennis, a proposed merger between of the men’s ATP Tour and women’s WTA Tour June 7, 2021 CVC Capital Partners is in talks to buy a stake in a proposed new entity that combines the men’s and women’s tennis tours, according to reports. OneTennis would unify the ATP Tour and WTA Tour under one organisation, with CVC taking a minority shareholding in the new commercial vehicle. Approval for the merger could come [...]
Premier League deal: Fast-growing sportswear brand owned by Andy Murray signs up Wolverhampton Wanderers May 21, 2021 Fast-growing UK sportswear brand Castore, which is part owned by Sir Andy Murray, has agreed its first kit deal with a Premier League club. The company will now supply Wolverhampton Wanderers in a multi-year partnership thought to be worth several million pounds. It comes less than a week after it was disclosed that the Liverpool-based [...]
Bankers appointed to find buyers for Rugby World Cup commercial rights April 20, 2021 The Rugby World Cup could be set for a commercial shake-up with City bankers now working with rugby’s governing body. Jefferies and Rothschild have been appointed by World Rugby to appraise their fundraising options after a year disrupted by Covid-19, Sky News’ Mark Kleinman has reported. Sources told Kleinman that the body would speak to [...]
Furious UEFA warns clubs: Join European Super League and we will ban you and your players April 20, 2021 UEFA president Aleksander Ceferin has warned the football body is working to ban breakaway European Super League clubs and their players from its competitions “as soon as possible” and urged domestic leagues to follow suit. Twelve clubs, including the Premier League’s so-called ‘big six’, are part of plans which would fundamentally alter the shape of [...]
Sportradar tap fintech veteran to chair global board January 7, 2021 Betting services company Sportradar have raided the world of fintech for the new head of their global board. Jeff Yabuki, who oversaw fifteen years of growth at Nasdaq-listed Fiserv, will take on the role immediately. Fiserv tripled its revenue over the period and delivered nearly 1000 per cent returns to shareholders. Sportradar now employes more [...]
Three things to expect from the business of sport in 2021 December 30, 2020 What does next year hold for sport in a commercial sense? Here, Neil Hopkins, global head of strategy at M&C Saatchi Sport and Entertainment, gazes into his crystal ball. Grounds for optimism Fans are back. Not many of them, but they are back. With vaccination under way, at some point in 2021 the tentative trickle of [...]
Sportspeople have never had so much power. In 2021 they will continue to change the way they are defined December 29, 2020 The coronavirus pandemic has been the dominant theme of 2020 for the entire global population and its impact on the world of sport – its events, competitions, clubs and athletes – has been equally transformative. But, as Benjamin Franklin’s famous quote states, out of adversity comes opportunity. And as we look ahead to the sporting [...]
The Week in Sportbiz: ATP Tour omits Alexander Zverev from new campaign, Bundesliga courts private equity, Matchroom signs Campbell Hatton December 10, 2020 The ATP Tour launched its new marketing campaign this week, and tennis fans didn’t need Hawk-Eye to notice there was someone missing. Stars of the men’s circuit Roger Federer, Novak Djokovic and Rafael Nadal naturally featured prominently in the promotional material. So did some less well-known names, including world No34 Hubert Hurkacz, No37 Jannik Sinner [...]