Socios: The blockchain-enabled fan token platform promising to unlock revenue from the global fanbases of sport’s most famous teams July 31, 2021 Football’s transfer market may have lacked headline-grabbing deals so far this summer but the same can’t be said for Socios. The platform, which sells “fan tokens” offering supporters the chance to influence decisions at their team, has instantly increased visibility with a clutch of major partnerships. Last week Socios announced the launch of an Arsenal [...]
Opening match of The Hundred sets UK TV record for women’s cricket July 22, 2021 The opening match of The Hundred, English cricket’s new competition, attracted a record UK television audience for a women’s match. A peak audience of 1.95m watched as the Oval Invincibles beat the Manchester Originals in a closely-fought curtain-raiser to the tournament. The figures marked an encouraging start for a competition that has divided opinion since [...]
Tokyo 2020: What Covid-19, no fans and public opposition mean for sponsors and the International Olympic Committee July 22, 2021 The 60,000 seats of Japan’s national stadium, built for the Tokyo 2020 Olympics, are coloured in muted shades of green, brown, beige and grey. Architect Kengo Kuma chose those tones to fit his vision of the stadium, which he wanted to look as natural and organic as possible. Timber is the most visible material and [...]
Burnley sign spread betting and trading platform Spreadex as main sponsor on one-year deal July 20, 2021 Burnley have signed up spread betting and financial trading platform Spreadex as their main shirt sponsor for next season. The one-year deal will see the company’s sports fixed odds and spread betting arm, Spreadex Sports, replace Chinese brand LoveBet as principal partner. Spreadex is understood to be paying slightly less than LoveBet, whose £7.5m deal [...]
Toyota pulls Olympic related TV ads in Japan on eve of Games amid public opposition to Tokyo 2020 going ahead July 19, 2021 Major Olympic sponsor Toyota says it will not air Tokyo 2020-related TV advertising in Japan during the Games amid negative public sentiment towards the event. The Japanese car-maker has also decided not to send any executives to the opening ceremony, which takes place on Friday. More than half of Japanese are opposed to the delayed [...]
The brands that won Euro 2020, from Volkswagen’s tiny ball-carrying car to Bud Light ‘box heads’ and ITV super-pundit Emma Hayes July 12, 2021 Italy were deserved winners of Euro 2020, which will be remembered as one of the best football tournaments all of time. Off the field brands have had their own competition for the hearts and wallets of consumers. Here are my thoughts on who emerged as the winners. EE EE is a long-standing sponsor of the [...]
Burnley Women agree groundbreaking deal with TikTok to live-stream all home matches on the social media platform July 3, 2021 Burnley FC Women are to become the first UK football team to live-stream all of their home matches on TikTok. The groundbreaking arrangement is part of a wider deal with the social media platform which also sees TikTok become the team’s sleeve sponsor. It is the latest innovation adopted by Burnley FC’s American owners ALK [...]
Sport sees steep fall in gambling sponsorship as government considers ban and demand grows for social responsibility, says new study July 3, 2021 Gambling sponsorship in sport has fallen sharply ahead of a possible ban, a new report has found. The number of betting companies sponsoring sports teams in England has almost halved since 2019, according to the study by consultancy Caytoo. Gambling’s share of the market has dropped from 15.3 per cent to 8.1 per cent and [...]
Net profits: Andy Murray on life as an entrepreneur and investor, his new sports drink venture and why he’ll focus more on business after tennis June 25, 2021 Sportswear entrepreneur Tom Beahon can remember one of his first meetings with Andy Murray, at the 2019 Australian Open. “Andy was in his hotel room, watching a Djokovic match, making notes on which side of the service box Novak was serving to just in case he played him in that tournament,” recalls Beahon, whose company, [...]
Explained: Why Cristiano Ronaldo’s Coke snub at Euro 2020 was not the cause of Coca-Cola’s share price drop June 17, 2021 Cristiano Ronaldo was credited with knocking $4bn off the value of Coca-Cola earlier this week when he snubbed the soft drink – but does the theory stack up? The Portuguese football superstar pointedly moved two bottles of Coke from his desk at a Euro 2020 press conference and instead held up a bottle of water, [...]