NFL ‘running scared’ of Trump and Musk ahead of Super Bowl with Bluesky ban February 6, 2025 The NFL risks alienating fans and accusations of “running scared” from Donald Trump and Elon Musk ahead of Super Bowl LIX after it banned teams from posting on X rival Bluesky, say industry watchers. Sunday’s showdown between the Kansas City Chiefs and Philadelphia Eagles in New Orleans, the climax to the NFL season, is set [...]
Trump, the Super Bowl, wokery and sport’s shift to the right February 2, 2025 It might be the same man sitting in The Oval Office, but a lot’s changed since Donald J Trump first presided over a Super Bowl eight years ago. In 2017 America was perilously divided, with a newly-elected Trump in the White House and protest marches taking place on the streets outside it. This tension was [...]
Formula 1 team owner sponsors MotoGP outfit in new deal January 28, 2025 One of the 10 Formula 1 teams set to compete in the 2025 season has agreed a sponsorship agreement with MotoGP team Pramac Racing. Alpine – whose F1 outfit boasts Pierre Gasly and Jack Doohan – will be a main sponsor of the Prima Pramac Yamaha MotoGP team. The French manufacturer – whose Formula 1 [...]
It’s D-Day for Champions League’s new format. So has it worked? January 28, 2025 When Uefa revealed its new format for the Champions League, it was with injecting more excitement and unpredictability in mind. Specifically, a stale group phase would be replaced with a ‘Swiss model’ league phase that promised more games between top teams and – crucially – a more competitive product. Notwithstanding the fact that Manchester City [...]
Top executives back sport clubs and tech as attractive investments January 28, 2025 Over two thirds of business executives see clubs and franchises as the most attractive investment opportunity over the next half-decade, new research has revealed. Over a quarter of executives asked instead said leagues and federations were preferred while nearly one fifth favoured participation events, according to Altman Solon’s Global Sports Survey. It is a tonic [...]
Can rugby union and the Six Nations survive behind TNT paywall? January 28, 2025 For the next two months, up and down the country, you’ll walk into the pub when the Premier League is supposed to be on and instead see Six Nations rugby. It is testament to the reach of a tournament that, despite football being the national sport, kicks off its rivals for the bumper Saturday and [...]
Barclays becomes main sponsor of Lord’s and MCC January 27, 2025 Barclays has expanded its sports sponsorship portfolio by becoming principal partner of Lord’s Cricket Ground and its owner, Marylebone Cricket Club (MCC). The multi-year partnership, effective immediately, sees the Home of Cricket’s iconic Media Centre renamed the Barclays Media Centre. It will also mean the bank making “one of the largest ever donations” to the [...]
Marlborough Sports Garden: A £5m project to boost the City January 25, 2025 Marlborough Sports Garden in Southwark is a crucial space for Londoners. Looking to raise £5m for an inspiring development, why should the City get involved? Hyacinthe Loyson, a French preacher from the mid 1800s, is described by historians as one of the early users of a phrase that continues to be recited today. “Good people [...]
HSBC Championships: Bank replaces Cinch as Queen’s Club sponsor January 23, 2025 HSBC has doubled down on tennis by taking title sponsorship of the new combined men’s and women’s championships at Queen’s Club. The bank, which already counts Emma Raducanu and Tim Henman as ambassadors, has signed a four-year agreement with the Lawn Tennis Association (LTA). This year the traditional pre-Wimbledon event in west London will add [...]
Clear and simple calendars like NFL, not tennis, should be applauded in sport January 23, 2025 The NFL, unlike tennis, should be applauded for its clear and simple sport calendar that sees athletes thrive, writes Ed Warner. Naomi Osaka, Gael Monfils, Jack Draper. Each retired from the Australian Open mid-match. No substitutes bench in tennis, so the ultimate anticlimax for spectators. Injuries are an occupational hazard, but across sport the sheer [...]