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Sport Business

  • British Basketball Federation could face second lawsuit in row with clubs

    July 2, 2025

    The embattled British Basketball Federation (BBF) could face a second round of legal action after the owners of Manchester Basketball warned they are still considering joining Super League Basketball (SLB) in suing the governing body. Manchester Basketball chiefs have been left dismayed by the BBF’s decision last month to effectively block their participation in next [...]

  • Global sports market forecast to be worth $600bn by 2030

    July 1, 2025

    Growth of the global sports market is forecast to accelerate, making it worth $600bn (£438bn) by 2030, according to a report published today by consultancy Kearney. The market has grown an average of five per cent annually since 2020 but that rate is expected to increase to eight per cent, the report says. “Sport is [...]

  • London City Lionesses score Nike kit deal following promotion to WSL

    July 1, 2025

    London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time.  The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]

  • Wimbledon: Strawberry merch drives sales increase at All England Club

    June 30, 2025

    Wimbledon may be famous for its strawberries but it’s not the edible variety that is boosting profits at the All England Club as it prepares for the annual deluge of tennis fans over the coming fortnight. Championship chiefs have sought to capitalise on the seasonal red fruit’s place in the quintessential Wimbledon experience with a [...]

  • Cannes Lions: Athletes, algorithms and the ascent of women’s sport

    June 27, 2025

    At this year’s Cannes Lions International Festival of Creativity, sport didn’t just show up – it dominated. From athletes turned media moguls to billion-pound plays on women’s leagues, the message was clear: sport is now a strategic asset for marketers hungry for cultural relevance, real life interactions and experiences, and commercial return. The Sport Beach [...]

  • Women’s football: Why brand is key to building on Lionesses’ success

    June 27, 2025

    With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]

  • Under-21 Euros: England youngsters chalk up wins for Channel 4

    June 26, 2025

    Channel 4’s punt on England at the men’s Under-21 Euros has already paid off before Saturday’s final, with strong viewing figures for the Young Lions’ knockout games. England’s semi-final win over the Netherlands on Wednesday evening was the most popular programming on UK TV at the time.  The 2-1 victory over the Dutch, secured by [...]

  • Southampton owner Solak steps up £170m fight with London fund

    June 26, 2025

    Billionaire Southampton FC owner Dragan Solak has escalated a legal battle with London-based private equity fund BC Partners, which he says owes him and his business partners £170m. Solak has asked Dutch authorities to investigate what he calls a “serious governance crisis” at United Group, the telecoms and media business he founded but which is [...]

  • Rangers takeover: 49ers promise to attract better sponsors and signings

    June 24, 2025

    The San Francisco 49ers will lend a “global gravitas and awareness” to Rangers that helps them attract more lucrative commercial deals and better signings, says the Scottish club’s new vice-chairman Paraag Marathe.  A US consortium spearheaded by private healthcare businessman Andrew Cavenagh and 49ers Enterprises, the investment arm of the NFL franchise which also owns [...]

  • US Open prize money 2025: Golf’s most lucrative major freezes payouts

    June 13, 2025

    Organisers of this week’s US Open, the third men’s golf major of the year, have taken the unusual step of not increasing prize money for 2025. But before you reach for a tiny violin, it’s worth remembering that the US Open remains the most lucrative of the four majors with total prize money of $21.5 [...]

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