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Sport Business

  • Ahead of the Game: British Horseracing Authority accused of ‘selling out sport’

    December 11, 2024

    Campaign group Clean Up Gambling has switched horses and is backing racing in the sport’s push to be regulated separately from online casinos and slots.  Clean Up Gambling, which is funded by multimillionaire Labour donor Derek Webb and run by former party official Matt Zarb-Cousin, has called for racing to be exempt from affordability checks [...]

  • Credit ratings agency tips more top football clubs to ‘do a Tottenham’

    December 10, 2024

    More European football clubs will follow Tottenham Hotspur’s lead by investing in stadiums as broadcast revenues plateau, credit ratings agency Morningstar DBRS has forecast. After decades of strong growth, most top leagues have seen a fall or only marginal increases in the value of their TV contracts – the source of the majority of their [...]

  • How Playtomic surfed – and fuelled – tidal wave of interest in padel

    December 10, 2024

    The platform now boasts 1.4m active users in Europe, up 40 per cent on last year.

  • Major bank sponsor follows Carlos Sainz from Ferrari to Williams

    December 9, 2024

    Spanish banking group Santander has switched its Formula 1 team sponsorship from Ferrari to Williams after driver Carlos Sainz Jr made the same move. Williams said the partnership was a “multi-year” agreement, believed to be in line with Sainz’s contract at the Oxfordshire-based team, which runs until 2026 with the option of an extension. Santander’s [...]

  • Biggest contract in sport history tempts baseball star to join city rivals

    December 9, 2024

    Major League Baseball star Juan Soto has agreed sport’s biggest ever contract, worth $765m (£599m), to join the New York Mets. The Dominican’s 15-year deal eclipses Shohei Ohtani’s $700m contract with the LA Dodgers, signed last year, although that is worth more per season. Soto, a free agent after leaving the New York Yankees, is [...]

  • Why doesn’t Saudi Arabia sponsor rugby when it invests everywhere else?

    December 7, 2024

    If you were going to have a gander through the list of sports sponsorship deals related – directly or indirectly – to the Kingdom of Saudi Arabia, you’d be scrolling for a good while. Because research by Play the Game reports that there’s a total of 910 deals between Saudi Arabia or Saudi companies/individuals and [...]

  • Top footballers spend 87 per cent of time working, study finds

    December 6, 2024

    Fresh concerns have been raised about player burnout ahead of next year’s Club World Cup after a new study found that top professional footballers typically spend 80 per cent of their time working.  Drawing on data that it compiled for global players’ union Fifpro, independent consultancy Football Benchmark says that, for some individuals, the number [...]

  • Show football’s 3pm blackout the red card and women’s game will benefit

    December 6, 2024

    While men’s football works out whether to scrap the 3pm blackout, women’s matches offer a perfect test case, argues Anna Reynolds. Imagine being barred from watching your favourite TV programme at a certain time of the day. That’s the current situation in football, where games scheduled for Saturday at 3pm are restricted from being broadcast [...]

  • Ed Warner: It’s sports awards season, so here’s my team of the year

    December 5, 2024

    ParalympicsGB are my team of the year – they succeeded where others failed and all without the fanfare they deserved, says Ed Warner. Sports award season is upon us. This of the Year and That of the Year, on red carpets and across multiple platforms with misty eyes and banging showreels.  Not a vintage year [...]

  • Dazn scores exclusive global broadcast deal for Fifa Club World Cup

    December 4, 2024

    Fifa has confirmed that its relaunched Club World Cup will be broadcast for free around the world on Dazn, the dedicated sports streaming platform. The 32-team tournament will take place in its new form for the first time next summer in the US, where Chelsea and Manchester City will be England’s representatives. Dazn said the [...]

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