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Sport Business

  • The changing face of match-fixing and why integrity mustn’t be allowed to suffer as Covid-19 squeezes budgets

    February 19, 2021

    As sports events continue to take place in unfamiliar surroundings, the integrity of competitions has been thrust into the spotlight as match-fixing grows and evolves.  The global pandemic has created many new challenges to the sporting world, none more significant than the way in which criminals have been able to intensify their operations and become [...]

  • Week in Sportbiz: England Netball weighing up approaches from private investors; plus Manchester City’s humble new partner club and ‘super spikes’

    February 18, 2021

    Netball’s prodigious growth has not gone unnoticed by the private investors who have embarked on a trolley dash of sporting properties. England Netball successfully launched its Covid-adapted 2021 Superleague season last weekend – another feather in the cap of an organisation that has doubled participation in a decade. The governing has renewed its broadcast deal [...]

  • Japan calms sexism storm by naming Olympics Minister Seiko Hashimoto as Tokyo 2020 Games president

    February 18, 2021

    Japan’s Olympics Minister Seiko Hashimoto has been appointed to succeed Yoshiro Mori as president of the Tokyo 2020 Games. The replacement of Mori, an 83-year-old man who resigned over sexist comments, with Hashimoto, a 56-year-old woman, is a significant one for a country criticised for its overwhelmingly male boardrooms. Hashimoto is a former Olympic athlete [...]

  • All Premier League games to be televised until fans return to stadiums

    February 17, 2021

    The Premier League has committed to televising every match until clubs are allowed to reopen stadiums to supporters. All games have been available on Sky Sports, BT Sport, the BBC or Amazon Prime Video for most of the pandemic – save for short-lived experiment with pay-per-view. That arrangement has now been extended indefinitely, with a [...]

  • Too much of a good thing: Are round-the-clock matches giving you football fatigue?

    February 16, 2021

    As I’m sure most readers of this publication will be aware, one of the characteristics of money is that there is a limited supply of it.  Scarcity equals value, and that’s something which the football world might soon need to take into account.  The pandemic’s impact has condensed the football season and, for many of [...]

  • Uefa snubs Israeli offer to stage Euro 2020 matches and reaffirms commitment to 12 host nations

    February 16, 2021

    Uefa says it is not pursuing an offer from Israel to help with hosting Euro 2020 and European club competitions. Israel’s world-leading Covid-19 vaccination programme means it would be well placed to welcome fans to matches. The Israel Football Association confirmed it had offered Uefa the use of three stadiums for staging matches at this [...]

  • How Tokyo plans to stage a safe Olympics this year – and why cancellation remains the last resort

    February 12, 2021

    In spite of the relatively upbeat mood music emanating from the corridors of the International Olympic Committee (IOC), nagging questions about whether the Games can be safely staged this summer have persisted.  But the organisers of the world’s largest sporting event have now given the world the first concrete indications of how they propose to [...]

  • Week in Sportbiz: English football puts the boot into Twitter and Facebook; Rolex deal shows value of golf tours’ alliance; dystopian snack marketing

    February 11, 2021

    It is rare to see all of English football sing from the same hymnsheet. But that was in evidence today as the game’s leading bodies joined forces to demand more action from Twitter and Facebook against racist, sexist and threatening behaviour. The Premier League, Football Association, English Football League, Women’s Professional Game, players’ union the [...]

  • What Euro 2020 in a Covid-19 world will look like for football fans, sponsors and broadcasters

    February 9, 2021

    Euro 2020 is scheduled to take place across 12 European cities in June and Covid-19 will mean changes to the way major sporting events operate. Hygiene protocols, new technology solutions and fan behaviours will emerge that present both challenges and opportunities for brands and rights holders. Safety is paramount Any British fans who do physically [...]

  • Cutouts, twice-daily tests and no Budweiser adverts: How Super Bowl LV has had to adapt in a pandemic

    February 6, 2021

    Some things about Super Bowl LV will be reassuringly familiar, like the star-spangled razzmatazz and Tom Brady. But Sunday’s game between last year’s winners the Kansas City Chiefs and Brady’s Tampa Bay Buccaneers will also be different to the 54 previous editions. The NFL has had to adapt its season finale for the Covid-19 era, [...]

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