What Euro 2020 in a Covid-19 world will look like for football fans, sponsors and broadcasters February 9, 2021 Euro 2020 is scheduled to take place across 12 European cities in June and Covid-19 will mean changes to the way major sporting events operate. Hygiene protocols, new technology solutions and fan behaviours will emerge that present both challenges and opportunities for brands and rights holders. Safety is paramount Any British fans who do physically [...]
Cutouts, twice-daily tests and no Budweiser adverts: How Super Bowl LV has had to adapt in a pandemic February 6, 2021 Some things about Super Bowl LV will be reassuringly familiar, like the star-spangled razzmatazz and Tom Brady. But Sunday’s game between last year’s winners the Kansas City Chiefs and Brady’s Tampa Bay Buccaneers will also be different to the 54 previous editions. The NFL has had to adapt its season finale for the Covid-19 era, [...]
Alistair Brownlee interview: Olympic triathlon champion targeting world’s first sub-seven-hour Ironman and golden hat-trick in Tokyo February 5, 2021 Alistair Brownlee did his first triathlon aged eight and trains three times a day, almost every day. Friday is “easy day”, when he swims and works out in the gym. When he’s not training, he enjoys riding his mountain bike. “I don’t like sitting still,” he says. The reigning Olympic triathlon champion will harness that [...]
Week in Sportbiz: Fenerbahce step up attacks on beIN; CVC serves up $300m volleyball deal; London pipped by Big Apple; Qatar sales record; Man Utd February 5, 2021 Conflict is in the air at Fenerbahce – and not just because they face rivals Galatasaray in the Istanbul derby this weekend. Mesut Ozil’s new club have embarked on a bizarre crusade against broadcaster beIN Sports, accusing it of conspiring against the club by manipulating VAR and choosing camera angles or highlights that show them [...]
Why Test cricket is back on Channel 4 and what it means for the future of sport on terrestrial TV February 2, 2021 For the first time since the heady 2005 Ashes series, Test cricket is returning to British terrestrial television. Channel 4 has bought the rights to show England’s tour of India, which begins on Friday in Chennai. But why is cricket back on a free-to-air broadcaster? Who stands to gain? And what does this mean for [...]
Tokyo 2020 Olympics will happen this year regardless of Covid-19, organisers insist February 2, 2021 The delayed Tokyo 2020 Olympics will definitely go ahead this summer whatever the impact of Covid-19, organisers have said. Cases in Japan remain far higher than last year, increasing fears that the Games may have to be cancelled altogether. But Tokyo 2020 president Yoshiro Mori said: “We will hold the Olympics, regardless of how the [...]
Australian Open prize money: Winners to earn 33 per cent less despite total pot growing to £45m February 2, 2021 Novak Djokovic just can’t catch a break: first his quarantine complaints were mocked; now he faces a smaller cut of Australian Open prize money. Total prize money for all tennis players at the first grand slam of the year has actually increased by 12 per cent to A$80m ($61m/£45m). But those who make it to [...]
Rugby World Cup could have joint hosts in 2027 and 2031, says governing body February 1, 2021 The men’s Rugby World Cup could be shared by joint hosts in 2027 and 2031, the game’s global governing body has said. France is due to stage the 2023 tournament and World Rugby has just officially opened the bidding process for the next two instalments. “We recognise that for some of our members hosting a [...]
Premier League set for its lowest January transfer window spend since 2012, barring unexpected deadline day splurge February 1, 2021 The Premier League is heading for its lowest January spend since 2012, barring an unexpected transfer deadline day flurry of activity. Heading into the final hours of the transfer window, English top-flight clubs had forked out around £78m. Unless they spend more than £40m before tonight’s 11pm deadline, it will represent their lowest outlay for [...]
Ollie Phillips: Private equity investment is the impetus rugby needs for short-term survival and long-term prosperity January 31, 2021 Private equity in rugby is back on the agenda, with the long-rumoured CVC Capital Partners and Six Nations deal now said to be imminent. Meanwhile, US buyout firm Silver Lake is keen to add a stake in the All Blacks to a portfolio that also includes Manchester City. All this will make some in sport [...]