A drive to survive: How Liberty Media used Netflix and esports to win a new generation of fans and safeguard the future of Formula 1 March 26, 2021 It feels like an awful long time ago now that Liberty Media took the wheel of Formula 1, completing a takeover valued at $8bn including debt in January 2017. Donald Trump had just been inaugurated and the most relevant global health emergency was the Zika virus. In motorsport, meanwhile, Lewis Hamilton had been dethroned and [...]
Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest March 25, 2021 Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]
Why Chelsea FC are giving away digital advertising to London’s small businesses March 24, 2021 Chelsea are offering London’s small businesses a pandemic pick-me-up in the form of free digital advertising. The Premier League club plan to showcase a different start-up each matchday for the rest of the season, giving away digital assets worth five figures a time. “Rather than celebrating us, we wanted to celebrate the city that we’re [...]
British and Irish Lions summer 2021 tour to South Africa to go ahead March 23, 2021 The British and Irish Lions tour to South Africa will go ahead this summer despite uncertainty over whether fans will be allowed to attend. Alternative arrangements, such as postponing the tour or playing the series in the UK or Australia, had been considered due to the Covid-19 pandemic. “After reviewing information relating to the various [...]
Women’s Super League nets £21m in groundbreaking TV rights deal with Sky and BBC March 22, 2021 Sky and the BBC have agreed a landmark TV rights deal with the Football Association for the Women’s Super League (WSL). Under previous contracts, broadcasters have only paid production costs to show the WSL. The new three-year deal, which starts in September, is worth at least £7m per season, making it the most lucrative of [...]
Dale Vince interview: Forest Green Rovers chairman and green energy tycoon on climbing the football leagues while saving the planet March 19, 2021 With a large green Union Jack behind him and a casually dishevelled appearance, Dale Vince brings to mind the leader of some rebel republic when he appears on the Zoom call. Being cast as a revolutionary is nothing new to Vince. In business, the former New Age Traveller has turned once-leftfield ideas about green energy [...]
Week in Sportbiz: Tokyo 2020 Olympics hit by another sexism scandal; World Rugby boosts women’s game; LaLiga brings tiki-taka teachers to East Sussex March 18, 2021 “I would like to show a new direction,” said Seiko Hashimoto upon taking over as president of the Tokyo 2020 Olympics in the wake of a sexism storm last month. Four weeks later, Hashimoto’s hopes have been torpedoed by revelations that another senior male official for this summer’s Games made derogatory comments about women. Tokyo [...]
Why the Premier League TV rights bubble really might be about to burst this time March 18, 2021 The Premier League TV rights for 2022 to 2025 will go under the hammer in the next few months. The outcome of that process could put the competition’s very existence at risk. In 2018, the UK segment of the Premier League TV rights sold for £4.5bn, down from a £5.1bn high in 2015. The rights [...]
Thousands of Dutch football fans to return next week for Holland v Latvia World Cup qualifier March 17, 2021 Holland has revealed plans to allow thousands of football fans, some without face masks, back into stadiums next week. Dutch football chiefs and the government will open doors at the Johan Cruyff Arena for the World Cup qualifying match between Holland and Latvia on Saturday 27 March. Up to 5,000 spectators will be allowed into [...]
Premiership Rugby Cup 2020-21 cancelled over player welfare and competition integrity concerns March 17, 2021 The Premiership Rugby Cup has been cancelled for this season due to complications caused by Covid-19. Premiership Rugby, which represents England’s leading clubs, cited concerns over player welfare and the tournament’s integrity if it went ahead. It means there will be domestic cup competition in English club rugby for only the second time in half [...]