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Sport Business

  • Week in Sportbiz: Sports give qualified backing to Covid certification plan; US Beijing boycott talks escalates; Masters caught up in vote row

    April 8, 2021

    British sport’s leading governing bodies have backed plans to use Covid certification if it means they can reopen stadiums in full later this summer. But they have called for urgent clarification on how and when social distancing will be relaxed, warning that partially full venues will not stem their financial losses. The Premier League, Football [...]

  • Athletes are driving the acceleration of sports investment – will we see European players follow the US trend for SPACs and NFTs?

    April 8, 2021

    Barely a day goes by without another high-profile athlete being announced as an investor in a special purpose acquisition company (SPAC), a tech start-up or launching their own non-fungible tokens (NFTs). While the Covid-19 pandemic has created major cash-flow problems for many elite teams and leagues, there is certainly no shortage of liquidity being channelled [...]

  • Rugby League World Cup chief Jon Dutton: We’re very optimistic that we’ll have full stadiums

    April 6, 2021

    Organising a major international sporting event is a logistical labyrinth at the best of times.  Doing so when your dining room has been your office for the past year, when you haven’t yet met most of your staff, and when it has been impossible to be certain how or even if the event will take [...]

  • Is Mike Dean really the strictest referee in the Premier League?

    April 1, 2021

    Mike Dean is many things – showman in a world of automatons, purveyor of the no-look booking, gift to gif makers – but is he, as some would have it, the strictest referee in the Premier League? A study of officiating in English football’s top flight over the past five seasons has attempted to answer [...]

  • Athletic Bilbao: Two Copa del Rey finals, one unique philosophy, and the roles of identity and loyalty in sporting success

    March 31, 2021

    Athletic Bilbao manager Marcelino Garcia Toral could be forgiven for using the old cliche about every game feeling like a cup final. That’s because, due to a quirk of pandemic rescheduling, Athletic are about to play in the final of Spain’s domestic cup competition twice in a fortnight. On Saturday, a year later than planned, [...]

  • English football clubs turn to MetLife for £117.5m loan after baulking at Bank of England emergency funding conditions

    March 30, 2021

    Championship football clubs have chosen to take a £117.5m loan from US insurer MetLife instead of the Bank of England’s emergency Covid-19 support scheme. The English Football League (EFL), which represents clubs in the second, third and fourth divisions, said it rejected the Bank of England loan due to the conditions imposed. Teams in the [...]

  • What is the ‘Swiss model’ set to be used in the Champions League, and why have big clubs chosen a system common to chess but unheard of in football?

    March 30, 2021

    The biggest changes to the Champions League for 20 years – including the introduction of the controversial “Swiss model” – are set to be rubber-stamped in April. From 2024, it will mean more teams, more matches and a new format common to chess and croquet that, until now, was unheard of in elite European football. [...]

  • Players vow to scupper Silver Lake £235m bid for All Blacks commercial rights

    March 29, 2021

    Several leading All Blacks and Black Ferns say they will veto Silver Lake’s bid for a stake in New Zealand Rugby (NZR). The US-based private equity giant has offered £235m for 15 per cent of NZR’s commercial rights, which the deal values at £1.5bn. If successful, it would be the latest investment by private equity [...]

  • A drive to survive: How Liberty Media used Netflix and esports to win a new generation of fans and safeguard the future of Formula 1

    March 26, 2021

    It feels like an awful long time ago now that Liberty Media took the wheel of Formula 1, completing a takeover valued at $8bn including debt in January 2017. Donald Trump had just been inaugurated and the most relevant global health emergency was the Zika virus.  In motorsport, meanwhile, Lewis Hamilton had been dethroned and [...]

  • Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest

    March 25, 2021

    Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]

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