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Sport Business

  • Castore founder Tom Beahon on swapping life in the City and as a footballer to start fast-growing British premium sportswear brand

    March 12, 2021

    Steven Gerrard wasn’t the only Liverpudlian celebrating when his Rangers team returned to the summit of Scottish football last weekend. Watching at home on Merseyside were Tom Beahon, 31, and brother Phil, 28, the founders of British sportswear brand Castore. Last year, Castore signed Rangers as their first football client. On Sunday, they toasted the [...]

  • Week in Sportbiz: Olympic chiefs offer vaccines to athletes; Israel wins French Super Cup; and Winklevoss twins return to Boat Race

    March 11, 2021

    Olympic chiefs have eased concerns around this summer’s Games by offering Covid-19 vaccines to any athlete set to compete at Tokyo 2020. The International Olympic Committee (IOC) said the offer applied to athletes and teams involved in either Tokyo or the Winter Games in Beijing in February 2022. The IOC will buy the vaccines from [...]

  • Crystal Palace chairman Steve Parish says Champions League expansion plans will have ‘devastating effect’ on English football

    March 10, 2021

    Crystal Palace chairman Steve Parish has called plans to expand the Champions League and change the qualifying criteria “very concerning”. Europe’s top football clubs and governing body Uefa have proposed an overhaul that would create 100 more fixtures and allocate extra places on the basis of historical success from 2024. “With the assault on the [...]

  • Goals galore: Why the return of the Champions League and Europa League is good news for fans (and bad news for goalkeepers)

    March 9, 2021

    The Champions League and Europa League resume this week and – *checks calculator* – that is good news for the armchair football fan. After a lively, goal-strewn start, excitement in the Premier League has plateaued as the season has rumbled on, leading to fears that fatigue had taken hold owing to a short pre-season and [...]

  • Tokyo 2020: Decision on overseas spectators to be taken this month amid Japanese concern over increased Covid-19 risk

    March 8, 2021

    Olympics chiefs will decide this month whether to ban overseas spectators from this summer’s delayed Tokyo 2020 Games. The Olympics and Paralympics are set to go ahead despite continued concern at the Covid-19 situation in Japan, which extended a state of emergency in Tokyo and neighbouring prefectures on Friday. Around 15,000 athletes and other personnel [...]

  • Horse racing must embrace innovation to build a prosperous future – and this is the perfect time to start

    March 8, 2021

    British horse racing is facing financial challenges and, as with many sports, has suffered a heavy toll during the pandemic. As the country’s second biggest spectator sport, the exclusion of racegoers has cost around £300m, the British Horseracing Authority (BHA) estimates.  A review of the Betting Levy is seen as one way of addressing Covid-19-induced [...]

  • The football club of the future? How Lewes FC’s principles have started to pay off – and their aim of becoming the world’s most owned team

    March 5, 2021

    They take pride in doing things differently at Lewes FC, the small football club with big ideas.  From the beach huts that act as hospitality boxes at the Dripping Pan, their distinctive ground with the sunken pitch, to the prosecco served at matches and the pop-culture inspired posters that advertise fixtures, the East Sussex outfit [...]

  • Week in Sportbiz: Formula 1 takes the pain; Budweiser buys NBA rights; watch every PGA Tour shot; World Rugby’s bad timing; squash, the great survivor

    March 4, 2021

    “Our goal was to try and take the pain in 2020,” Greg Maffei, president of Formula 1 owners Liberty Media, told investors this week. Maffei can consider that mission accomplished after Liberty laid bare the devastating effect of the pandemic on F1’s finances last year. F1 slipped from a $17m profit in 2019 to a [...]

  • Barcelona and Real Madrid handed multi-million tax bills as European Court of Justice issues ‘definitive’ verdict in state aid case

    March 4, 2021

    Barcelona and Real Madrid must pay millions of Euros in extra tax after the European Court of Justice found they benefited from state aid. The verdict from the European Union’s top court settles a long-running legal battle involving four of Spain’s leading football clubs. Athletic Bilbao and Osasuna are the other teams facing bills for [...]

  • Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape

    March 3, 2021

    The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves.  New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]

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