ITV in-game Six Nations ads will keep sport free-to-air, experts say February 4, 2026 ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset. It has led to concerns [...]
Six Nations must move match to US for sake of international game January 30, 2026 The months of February and March really are rugby’s golden period; when the world stops to watch the Six Nations. England, Scotland, Wales, Ireland, France and Italy all going at it over five rounds really shows off the best of the sport. It makes money, it is attractive to private equity and fans adore the [...]
England rugby games on free-to-air television until 2030 January 26, 2026 All England rugby matches will be shown on free-to-air television until at least 2030 after ITV snapped up the rights for the Nations Championships. The new competition, which starts this summer, will see 12 major nations compete against teams from the opposite hemisphere before a finals weekend in London in November. ITV reportedly bid £80m [...]
Someone put out the bin fire that is the Welsh Rugby Union January 23, 2026 Every sporting body goes through its annus horribilis, when nothing seems to go right and the public demands answers as a result. But the Welsh Rugby Union and the sport more broadly across the Severn Bridge is into what feels like its fifth consecutive year of horror and a complete inability to shift the narrative. [...]
Prem Rugby signs free-to-air broadcast deal with ITV January 22, 2026 Prem Rugby has extended its deal with ITV to keep England’s top flight league on free-to-air television. The partnership will see the broadcaster show seven matches per season, including the final. It continues a longstanding agreement between the two organisations, with every match each season also broadcast on TNT Sports. The move solidifies the free-to-air [...]
Premier Sports to broadcast five Six Nations matches across UK January 7, 2026 Premier Sports will broadcast five Six Nations matches across the UK as the streaming platform looks to strengthen its rugby offering. The Irish broadcaster, which holds the UK rights to rugby competitions such as the French Top 14, Investec Champions Cup and multinational United Rugby Championship, will show one match per round, beginning with Scotland’s [...]
Exclusive: CVC Capital Partners nearing external investment for $14bn Global Sport Group December 30, 2025 Six Nations investors CVC Capital Partners is close to securing external investment in its $14bn Global Sport Group, which is expected to trigger a wave of new sporting acquisitions at the start of next year. GSG, which is chaired by former EE chief executive Marc Allera, was formed earlier this year to run CVC’s existing [...]
Newcastle Red Bulls, Dupont and ITV: Top rugby business stories of 2025 December 19, 2025 This year really has been a 12 months where the business of rugby became a major talking point in ovalball discourse. We have always seen the odd deal here or investment there but 2025 has seen a step change across the sport, and it remains to be seen how it will pan out. So here [...]
Nations Championship will bring a tectonic shift in sport, say rugby chiefs November 17, 2025 Rugby’s new Nations Championship, which starts next year and will pit the best of the Northern and Southern Hemispheres against each other, “signals a tectonic shift in the sport” says Six Nations CEO Tom Harrison. The biennial competition will comprise three rounds apiece in July and November followed by a three-day Finals Weekend, the inaugural [...]
Six Nations should stage Ireland matches in USA, but not England ones November 7, 2025 There have been calls this week for Six Nations matches to be played in the United States, and I agree. But it should never be England crossing the Atlantic, and should almost always be Ireland. Andy Farrell’s Ireland successfully staged an epic spectacle at Soldier Field in Chicago against New Zealand. The game was pretty [...]