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Rugby

  • Itoje and Pollock can boost Britain’s soft power on global stage, MP says

    March 10, 2026

    England captain Maro Itoje and teammate Henry Pollock have been backed to become ambassadors for the country. Steve Borthwick’s England side may be on a dire run of three consecutive defeats but Liberal Democrat MP Edward Morello insists the pair, alongside Women’s Rugby World Cup winning Red Roses, can help to project Britain’s soft power [...]

  • If international rugby’s fatal flaw is not financial, what is it?

    March 7, 2026

    When systems are forced to grow without replenishing what sustains them, they do not fail slowly. They hollow out — and then collapse suddenly. This pattern appears across markets and institutions, but sport, and rugby, offers one of the clearest live demonstrations of how extraction degrades an ecosystem from the inside. For decades, debates about [...]

  • Italy Six Nations revival a lesson for Wales as England challenge awaits

    March 6, 2026

    In 2019 rugby in Italy was staring down the barrel of extinction: three home Six Nations matches at their 70,500-capacity Stadio Olimpico drew crowds of just 38,500 versus Wales, 49,700 against Ireland and 48,800 for their match against France. Fast forward to 2026, however, having just beaten Scotland in front of 68,200 fans Italy will [...]

  • Exclusive: RFU in talks over back of shirt and short sponsor deals

    March 2, 2026

    The question that hangs over rugby union always seems to be a financial one: how can a sport with successful World Cups, a strong women’s game and a generally affluent audience struggle so much to commercialise itself effectively? That doesn’t seem to be an issue for England and its governing body, the Rugby Football Union. [...]

  • Automatic promotion and relegation from Prem Rugby scrapped

    February 27, 2026

    Automatic promotion and relegation from Prem Rugby has been scrapped after a crunch RFU Council vote on Friday. Yo-yoing between English rugby’s top flight Prem Rugby and the second tier Champ Rugby will be halted, with expansion teams admitted into the highest form of domestic rugby in England on a case-by-case basis. In what many [...]

  • Rugby communities ‘staring down the barrel’, says MP

    February 27, 2026

    Rugby communities are “staring down the barrel of losing their professional side”, according to one MP slamming the Welsh Rugby Union. The governing body of Welsh rugby is under immense pressure to relieve its chief executive – Abi Tierney – and chairman – Richard Collier-Keywood – from their positions and to commit to the future [...]

  • London Broncos signs deal with Australian fintech OFX

    February 27, 2026

    London Broncos have expanded their sponsorship portfolio, signing a deal with global financial operations company OFX. It comes as London Broncos, the only major English rugby league club south of the sport’s northern heartlands, seek promotion to the Super League having been acquired by an Australian consortium fronted by former Brisbane Broncos legend Darren Lockyer. [...]

  • Project Forge: Does the plan to save English rugby stack up?

    February 27, 2026

    This morning a plan that could alter the future of club rugby in England is expected to be nodded through by the RFU Council. The plan, dubbed Project Forge, could be the tonic for a domestic game that is in need of revenue boost. Based on the various reports I have read this week on [...]

  • Welsh Rugby Union chair says Ospreys not necessarily dead

    February 26, 2026

    The embattled chair of the Welsh Rugby Union has today insisted a reduction of teams to three does not necessarily kill off the Ospreys. The governing body of rugby in Wales has been battling with fans and stakeholders over plans which will see at least one of the four regions struck off to save money. [...]

  • Emirates boss on Arsenal stadium, leaving F1 and NBA Europe

    February 26, 2026

    Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]

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