Mitsubishi, Emirates and Mastercard enjoy Women’s Rugby World Cup lift September 29, 2025 England’s Red Roses weren’t the only winners at the Women’s Rugby World Cup; sponsors Mitsubishi Electric, Emirates and Mastercard all enjoyed major boosts from the tournament. Mitsubishi saw a 60 per cent increase in online engagement as a result of its partnership with the Women’s Rugby World Cup, which hosts England won on Saturday in [...]
Women’s sport leagues, not teams, are the new investment frontier September 27, 2025 Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast. For years, many investors dismissed women’s leagues as worthy [...]
Where to watch the Women’s Rugby World Cup in London September 26, 2025 The Women’s Rugby World Cup final between England’s Red Roses and Canada gets underway on Saturday afternoon. And with a third-place play-off between New Zealand and France beforehand, there’s a bumper day of rugby in the capital. Unsurprisingly it is a sell-out in south west London so we have you covered for a couple of [...]
Newcastle’s Red Bull takeover litmus test for Prem Rugby governance September 26, 2025 Red Bull’s ownership of Newcastle will be a “litmus test” of the quality of Prem Rugby’s current governance structures, according to a top business management consultant. The energy drink giant entered English domestic rugby this summer with the purchase of lowly Newcastle, who take on Saracens this evening in their first sell-out since 2018. But [...]
Women’s Rugby World Cup has shown ROI potential of women’s sport September 26, 2025 On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]
Rugby: London Irish comeback begins with new partnership September 25, 2025 London Irish Rugby Club will today take the first step in their comeback towards professional rugby by announcing a commercial partnership with ticketing company Tixr. The former Prem team, who called Brentford’s Gtech Community Stadium home, became the third top-flight side to cease trading in 2023 – after Worcester Warriors and Wasps – in what [...]
Prem Rugby: Four business stories to watch this season September 25, 2025 English top flight rugby is back this evening with a snazzy new brand: the Premiership has become the Prem, and Thursday nights are the new Fridays. Sure, tonight’s opener between Sale Sharks and Gloucester is a one-off to accommodate the Women’s Rugby World Cup final at Allianz Stadium, but a lot is going on in [...]
Maro Itoje eyes politics: ‘Opportunity to effect real change is attractive’ September 23, 2025 England, Saracens and British and Irish Lions captain Maro Itoje has talked up his interest in a career in politics when he hangs up his rugby boots. Itoje, 30, discussed his post-playing ambitions in an appearance on the Rest Is Politics podcast with Westminster veterans Alastair Campbell and Rory Stewart. “It’s something that is of [...]
Last-minute Women’s Rugby World Cup tickets due on sale this week September 22, 2025 Red Roses fans will get a chance to snap up last-minute tickets for Saturday’s Women’s Rugby World Cup final, with more set to go on sale this week. The final, between England and Canada at the 82,000-capacity Allianz Stadium in Twickenham, had already sold out of all tickets made available. But World Rugby will this [...]
Maher, mauls and moneyballing women’s rugby September 19, 2025 Much has been said about USA rugby player Ilona Maher’s potential move to wrestling and the WWE, and she herself has mentioned how she’d like to follow in the footsteps of people like The Rock in going from sport and entertainment into acting. The confidence of the most followed rugby player in the world is [...]