Exclusive: Budweiser to challenge Heineken for Uefa Champions League deal October 29, 2025 Uefa’s long-standing Champions League beer partners, Heineken, are facing competition from Budweiser for the contract to be the competition’s official suppliers from 2027 onwards. City AM has learned that Budweiser’s parent company, AB InBev, are willing to pay Uefa €200m per season, a significant increase on the €120m-a-year they are currently getting from Heineken. Budweiser [...]
Exclusive: Wembley interested in hosting NRL rugby league match in 2027 October 28, 2025 The FA has expressed interest in staging an NRL game at Wembley in 2027 after attracting a crowd of over 60,000 for last Saturday’s Test match between England and Australia, the highest ever crowd in the UK for a rugby league Ashes clash. The NRL is planning to launch its 2027 season with a so-called [...]
London Broncos signs multi-year kit deal with Reebok amid rebrand October 23, 2025 Rugby league side London Broncos have announced a kit partnership with Reebok as the new ownership looks to make its mark on the Championship team. Purchased by a consortium including Brisbane Broncos legend Darren Lockyer and Grant Wechsel of MWG Mining, London Broncos have plans to get promoted to the Super League in 2026 after [...]
Rugby League: Wembley Ashes Test to set UK attendance record October 21, 2025 The first rugby league Ashes series in over two decades is set to see a record attendance for its first Test at Wembley between England and Australia. The Rugby Football League will see over 57,000 head to Wembley Stadium this weekend to see the hosts take on the Kangaroos in the first of a three-Test [...]
London Broncos miss out on Super League return October 17, 2025 London Broncos have missed out on a return to the Super League despite their new NRL-associated ownership. The London rugby league team were acquired by a consortium fronted by NRL legend and Brisbane Broncos board member Darren Lockyer this autumn and had hoped to get promoted back to the top flight of English rugby league. [...]
R360 chiefs hit back at NRL 10-year ban ‘threats’ to rugby players October 15, 2025 R360 chiefs have hit back at “threats” made to players after the NRL said it would ban those who engage with the rebel league for 10 years. A number of rugby unions came out last week insisting players who ditched their clubs for the start-up Formula 1-style globetrotting league would not be picked for their [...]
Super League closing on external investment as Ashes loom October 14, 2025 The Rugby Football League is closing in on private equity investment for the Super League despite hopes of an injection from the Australian NRL collapsing. NRL chief executive Peter V’landys had said he would hold informal discussions with supportive Super League clubs during this month’s Ashes between England and Australia, but it appears that the [...]
City called upon to sponsor 745 Game in name of MND October 13, 2025 The great and good of the City have been called upon to support the 745 Game in the name of curing motor neurone disease. The match – relating figures associated with MND Rob Burrow (7), Ed Slater (4) and Doddie Weir (5) – will take place next month at Gloucester Rugby’s Kingsholm Stadium and be [...]
Rugby League Ashes: RL Commercial boss calls on London to fill Wembley October 13, 2025 English rugby league chiefs have called upon fans to make the most of the opportunity to watch international class rugby at Wembley Stadium as organisers target a 60,000 crowd. Following Saturday’s Grand Final, in which Hull KR beat Wigan to become the first new name on the Super League trophy in 21 years, English rugby [...]
Exclusive: Warrington Wolves to announce record shirt deal October 9, 2025 Super League side Warrington Wolves are today expected to announce a record deal with existing front-of-shirt sponsor Hoover, City AM can reveal. The Wire will see their agreement with the Haier Europe subsidiary Hoover extended by a further two years, taking the total association to eight years in length. City AM understands that the seven-figure [...]