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      LONDON, ENGLAND - JULY 24: A photo illustration of the new Twitter logo on July 24, 2023 in London, England. Elon Musk has revealed today a new logo for Twitter, which constitutes the letter 'X' as part of a rebrand of the company. (Photo Illustration by Dan Kitwood/Getty Images)

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Rugby business

  • Football, rugby and boxing: The most attended sports events of 2024

    December 29, 2024

    It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]

  • Youngs and Cole: For The Love Of Rugby duo look to 2025

    December 28, 2024

    Leicester Tigers duo Ben Youngs and Dan Cole review at 2024, look ahead to 2025 and discussed their podcast For The Love Of Rugby. The last 12 months has been an incredibly interesting time for rugby union for a number of reasons. Steve Borthwick’s England had a rough back end to the year but took [...]

  • The best and worst sports marketing campaigns of 2024

    December 25, 2024

    In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024.  I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]

  • Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow

    December 23, 2024

    Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]

  • Ollie Phillips: Dupont leads my 2024 rugby union awards

    December 20, 2024

    For my last rugby union column of 2024 in print it’s only right that we hand out a couple of awards covering the last 12 months.  Rugby has seen an Olympic Games sit front and centre of the calendar while there have been some surprises in terms of domestic winners. It wasn’t easy but I’ve [...]

  • Why RFU boss Sweeney is set for no confidence vote

    December 18, 2024

    Rugby Football Union chief executive Bill Sweeney will face a vote of no confidence after over 180 clubs and bodies rebelled against the governing body’s biggest name. Sweeney, alongside chairman Tom Ilube, will face the music in February following a grassroots-led revolt against the body led by the referees’ union and the Championship clubs at [...]

  • Red Bull: Leeds United minority owner set to increase football investment

    December 18, 2024

    The energy drinks brand already has a minority stake in Leeds but has an option to increase it.

  • DCMS fear rugby future as £30m in taxpayer loans expected to be written off

    December 18, 2024

    The government could be forced to write off nearly £30m of taxpayers’ money loaned to sports bodies, clubs and the arts during the Covid-19 pandemic. The figures, revealed today by the National Audit Office, provide a stark update on the £474m aid package provided by the Department of Culture, Media and Sport. Rugby union was [...]

  • Vannes shows Top 14 and France are doing it right. England should learn

    December 17, 2024

    Matt Hardy went to Vannes this December and saw exactly why French rugby and the Top 14 is exactly what every league should aim for. Rounding a grand piano in the courtyard of a music school to reach the turnstiles at the Stade de La Rabine is not something you’d expect – posh boy stereotypes [...]

  • Why Worcester Warriors face a fight for Championship admission

    December 16, 2024

    Worcester Warriors face a fight for admission to next year’s revamped Championship, with multiple National League 1 rugby clubs vying to beat the relaunched team to the last spot. The Rugby Football Union is set to expand the Championship from 12 to 14 teams but only those who meet a set of strict criteria will [...]

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